cinder.json

Cinder Brand Identity

A complete profile of Cinder's visual system — colors, typography, components, and personality — extracted from http://www.cinder.co. Built for designers, agents, and AI tools.

Page: https://characterquilt.com/branding/cinder
Machine-readable JSON: https://characterquilt.com/branding/cinder.json
Per-page llms.txt: https://characterquilt.com/branding/cinder/llms.txt

Quick Facts

Field	Value
Primary	#FFCF80
Accent	#3898EC
Body Font	Basis Grotesque
Heading Font	Basis Grotesque

Color Palette

primary: #FFCF80
secondary: #0082F3
accent: #3898EC
background: #FFFFFF
textPrimary: #000000
link: #3898EC

Typography

primary: Basis Grotesque — https://fonts.google.com/specimen/Basis+Grotesque
heading: Basis Grotesque — https://fonts.google.com/specimen/Basis+Grotesque

Visual Assets

Logo: https://cdn.prod.website-files.com/659bc2b8e77100ec0e8dff5f/659bcc76133d5685da07356d_cinder-logo.svg
Favicon: https://cdn.prod.website-files.com/659bc2b8e77100ec0e8dff5f/65b94bd997b338b5cc0a3067_fav.svg
Social card (og:image): https://i.imgur.com/BPV0MRZ.png

UI Components

input: background=#FFFFFF, textColor=#333333, borderColor=#CCCCCC, borderRadius=0px, shadow=none
buttonPrimary: background=transparent, textColor=#191919, borderColor=#191919, borderRadius=71.2px, shadow=none
buttonSecondary: background=#FFFFFF, textColor=#191919, borderColor=#191919, borderRadius=70.4px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses and organizations focused on AI and data solutions

Cinder Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Cinder partners with ROOST to support open source safety
- Image: https://cdn.prod.website-files.com/65aa52ee939a3be0ddb11176/67a771e68d53a3edc80e5208_ROOST.png
- Source: https://www.cinder.co/blog-posts/roost-partner-open-source-safety
We found North Korean engineers in our application pile. Here's what our ex-CIA co founders did about it.
- Image: https://cdn.prod.website-files.com/65aa52ee939a3be0ddb11176/66bcbbf461b3829201cf9f92_North%20Korean%20applicant%20pool%20(1).png
- Source: https://www.cinder.co/blog-posts/north-korean-engineers-in-our-application-pile
Engineering Insights: How fast data queries with django-zeal support content moderation in Cinder
- Image: https://cdn.prod.website-files.com/65aa52ee939a3be0ddb11176/669ff715207a844d0e27fb83_django_zeal.png
- Source: https://www.cinder.co/blog-posts/how-fast-data-queries-with-django-zeal-support-content-moderation-in-cinder
Why Your Moderation Strategy Is Failing Users—and How to Fix It with Data Labeling
- Image: https://cdn.prod.website-files.com/65aa52ee939a3be0ddb11176/6716485eaf56f1b9cdadb83b_data%20label%20blog.png
- Source: https://www.cinder.co/blog-posts/policy-centric-moderation-with-data-labeling
Platform Overview
- Image: https://i.imgur.com/BPV0MRZ.png
- Source: https://www.cinder.co/use-cases/platform-overview
Brian Fishman Keynote to Terrorism and Social Media Conference (June 17, 2024)
- Image: https://cdn.prod.website-files.com/65aa52ee939a3be0ddb11176/667c401393107d83924d81b2_unnamed.png
- Source: https://www.cinder.co/blog-posts/brian-fishman-keynote-tasm

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts are available in the detailed guidelines provided on their respective page.