# chrt Brand Identity

A complete profile of **chrt**'s visual system — colors, typography, components, and personality — extracted from https://chrt.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/chrt
- Machine-readable JSON: https://characterquilt.com/branding/chrt.json
- Per-page llms.txt: https://characterquilt.com/branding/chrt/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1A73E8 |
| Accent | #161616 |
| Body Font | GeistSans |
| Heading Font | GeistSans |

## Color Palette

- primary: #1A73E8
- secondary: #D2E3FC
- accent: #161616
- background: #FAFAFA
- textPrimary: #161616
- link: #4285F4

## Typography

- primary: GeistSans — https://fonts.google.com/specimen/GeistSans
- heading: GeistSans — https://fonts.google.com/specimen/GeistSans

## Visual Assets

- Favicon: https://chrt.com/favicon.ico?favicon.0b7cz8wwig9ce.ico
- Social card (og:image): https://chrt.com/images/chrt_light_1024.jpg

## UI Components

- buttonPrimary: background=#161616, textColor=#F8F8F8, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
- buttonSecondary: background=#FFFFFF, textColor=#0B0B0B, borderColor=#E5E5E5, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: logistics professionals

## chrt Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Couriers | Chrt**  
  - Image:   
  - Source: https://docs.chrt.com/couriers
- **The Underinsured in Michigan in 2013: Cover MI Survey - CHRT**  
  - Image:   
  - Source: https://chrt.org/publication/cover-michigan-the-underinsured-in-michigan-2013/
- **Center for Health and Research Transformation (CHRT) | LinkedIn**  
  - Image:   
  - Source: https://www.linkedin.com/company/chrt
- **Table 2 from Concise Health Risk Tracking scale: a brief self-report and clinician rating of suicidal risk. | Semantic Scholar**  
  - Image:   
  - Source: https://www.semanticscholar.org/paper/Concise-Health-Risk-Tracking-scale%3A-a-brief-and-of-Trivedi-Wisniewski/5a74379dfc4ece7fb67b584c6b9c08c36b785a15/figure/2
- **Table 4 from Concise Health Risk Tracking scale: a brief self-report and clinician rating of suicidal risk. | Semantic Scholar**  
  - Image:   
  - Source: https://www.semanticscholar.org/paper/Concise-Health-Risk-Tracking-scale%3A-a-brief-and-of-Trivedi-Wisniewski/5a74379dfc4ece7fb67b584c6b9c08c36b785a15/figure/4