# Chow Central Inc Brand Identity

A complete profile of **Chow Central Inc**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field      | Value         |
|------------|---------------|
| Primary    | #EDE5DC       |
| Accent     | #FE0000       |
| Body Font  | Gramatika-Regular |
| Heading Font| Gramatika-Bold |

## Color Palette

- primary: #EDE5DC
- secondary: #FF9E10
- accent: #FE0000
- background: #FFFFFF
- textPrimary: #FE0000
- link: #FE0000

## Typography

- primary: Gramatika-Regular — https://fonts.google.com/specimen/Gramatika-Regular
- heading: Gramatika-Bold — https://fonts.google.com/specimen/Gramatika-Bold

## Visual Assets

- Logo: https://chowcentral.com/static/media/whiteLogo.2a1bfaa89c70d6e8b9792f013fd0bb35.svg
- Favicon: https://chowcentral.com/logo.png
- Social card (og:image): /logo.png

## UI Components

- buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=10px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: food enthusiasts

## Chow Central Inc Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Chow Central**  
  - Image: https://res.cloudinary.com/okekeobasi/image/upload/v1692283521/500chow%20public/chowcentral%20website/middle-phone_e3zgfj.png
  - Source: https://chowcentral.com/
- **Chow Central**  
  - Image: https://res.cloudinary.com/okekeobasi/image/upload/v1692283501/500chow%20public/chowcentral%20website/carousel4_hsydbv.png
  - Source: https://chowcentral.com/
- **Chow Central**  
  - Image: https://res.cloudinary.com/okekeobasi/image/upload/v1692283499/500chow%20public/chowcentral%20website/carousel1_n7wf86.png
  - Source: https://chowcentral.com/
- **Chow Central**  
  - Image: https://res.cloudinary.com/okekeobasi/image/upload/v1692283519/500chow%20public/chowcentral%20website/right-phone_ebxys8.png
  - Source: https://chowcentral.com/
- **Chow Central**  
  - Image: https://www.chowcentral.com/logo.png
  - Source: https://www.chowcentral.com/faqs

## Working with these fonts

Not found on Google Fonts? Here’s a way to obtain the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy the @font-face declarations.

Only do this if you have permission to use the brand assets.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Gramatika-Regular",
   "role": "body"
  },
  {
   "family": "Gramatika-Bold",
   "role": "heading"
  },
  {
   "family": "SF-Pro-Text-Regular",
   "role": "body"
  },
  {
   "family": "SF-Pro-Text-Bold",
   "role": "heading"
  },
  {
   "family": "PlusJakartaSans-Regular",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#EDE5DC",
  "secondary": "#FF9E10",
  "accent": "#FE0000",
  "background": "#FFFFFF",
  "textPrimary": "#FE0000",
  "link": "#FE0000"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Gramatika-Regular",
   "heading": "Gramatika-Bold"
  },
  "fontStacks": {
   "heading": [
    "Gramatika-Bold",
    "sans-serif"
   ],
   "body": [
    "PlusJakartaSans-Regular",
    "sans-serif"
   ],
   "paragraph": [
    "Gramatika-Regular",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "48px",
   "h2": "60px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#000000",
   "textColor": "#FFFFFF",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://chowcentral.com/static/media/whiteLogo.2a1bfaa89c70d6e8b9792f013fd0bb35.svg",
  "favicon": "https://chowcentral.com/logo.png",
  "ogImage": "/logo.png",
  "logoHref": "/",
  "logoAlt": "logo"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "food enthusiasts"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}
```