# Chow Central Inc Brand Identity

A complete profile of **Chow Central Inc**'s visual system — colors, typography, components, and personality — extracted from https://chowcentral.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/chow-central-inc
- Machine-readable JSON: https://characterquilt.com/branding/chow-central-inc.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #EDE5DC |
| Accent | #FE0000 |
| Body Font | Gramatika-Regular |
| Heading Font | Gramatika-Bold |

## Color Palette

- primary: #EDE5DC
- secondary: #FF9E10
- accent: #FE0000
- background: #FFFFFF
- textPrimary: #FE0000
- link: #FE0000

## Typography

- primary: Gramatika-Regular — https://fonts.google.com/specimen/Gramatika-Regular
- heading: Gramatika-Bold — https://fonts.google.com/specimen/Gramatika-Bold

## Visual Assets

- Logo: https://chowcentral.com/static/media/whiteLogo.2a1bfaa89c70d6e8b9792f013fd0bb35.svg
- Favicon: https://chowcentral.com/logo.png
- Social card (og:image): /logo.png

## UI Components

- buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=10px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: food enthusiasts

## Chow Central Inc Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Chow Central**  
  - Image: https://res.cloudinary.com/okekeobasi/image/upload/v1692283521/500chow%20public/chowcentral%20website/middle-phone_e3zgfj.png  
  - Source: https://chowcentral.com/  
- **Chow Central**  
  - Image: https://res.cloudinary.com/okekeobasi/image/upload/v1692283501/500chow%20public/chowcentral%20website/carousel4_hsydbv.png  
  - Source: https://chowcentral.com/  
- **Chow Central**  
  - Image: https://res.cloudinary.com/okekeobasi/image/upload/v1692283499/500chow%20public/chowcentral%20website/carousel1_n7wf86.png  
  - Source: https://chowcentral.com/  
- **Chow Central**  
  - Image: https://res.cloudinary.com/okekeobasi/image/upload/v1692283519/500chow%20public/chowcentral%20website/right-phone_ebxys8.png  
  - Source: https://chowcentral.com/  
- **Chow Central**  
  - Image: https://www.chowcentral.com/logo.png  
  - Source: https://www.chowcentral.com/faqs

## Working with these fonts

Not found on Google Fonts? Here’s a suggested flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and navigate to different sections.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Gramatika-Regular",
      "role": "body"
    },
    {
      "family": "Gramatika-Bold",
      "role": "heading"
    },
    {
      "family": "SF-Pro-Text-Regular",
      "role": "body"
    },
    {
      "family": "SF-Pro-Text-Bold",
      "role": "heading"
    },
    {
      "family": "PlusJakartaSans-Regular",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#EDE5DC",
    "secondary": "#FF9E10",
    "accent": "#FE0000",
    "background": "#FFFFFF",
    "textPrimary": "#FE0000",
    "link": "#FE0000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Gramatika-Regular",
      "heading": "Gramatika-Bold"
    },
    "fontStacks": {
      "heading": [
        "Gramatika-Bold",
        "sans-serif"
      ],
      "body": [
        "PlusJakartaSans-Regular",
        "sans-serif"
      ],
      "paragraph": [
        "Gramatika-Regular",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "60px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://chowcentral.com/static/media/whiteLogo.2a1bfaa89c70d6e8b9792f013fd0bb35.svg",
    "favicon": "https://chowcentral.com/logo.png",
    "ogImage": "/logo.png",
    "logoHref": "/",
    "logoAlt": "logo"
  }
}
```