llms.txt

Chonkie Brand Identity

A complete profile of Chonkie's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #FAF6E3
Accent #A7896C
Body Font Geist
Heading Font Geist

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: playful · Energy: medium · Audience: tech-savvy individuals interested in AI solutions

Chonkie Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Instructions you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Geist",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#FAF6E3",
 "accent": "#A7896C",
 "background": "#FAF6E3",
 "textPrimary": "#A7896C",
 "link": "#A7896C"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Geist",
 "heading": "Geist"
 },
 "fontStacks": {
 "heading": [
 "Geist"
 ],
 "body": [
 "Geist"
 ],
 "paragraph": [
 "Geist"
 ]
 },
 "fontSizes": {
 "h1": "60px",
 "h2": "36px",
 "body": "24px"
 }
 },
 "spacing": {
 "baseUnit": 8,
 "borderRadius": "0px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#A7896C",
 "textColor": "#FFFFFF",
 "borderRadius": "14px",
 "borderRadiusCorners": {
 "topLeft": "14px",
 "topRight": "14px",
 "bottomRight": "14px",
 "bottomLeft": "14px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://www.chonkie.ai/chonkies/chonkie_icon.svg",
 "favicon": "https://www.chonkie.ai/favicon.png",
 "ogImage": "https://chonkie.ai/chonkies/og.png",
 "logoHref": "/",
 "logoAlt": "Chonkie Logo"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, and has an alt text matching the brand name 'Chonkie'. It links to the homepage, which is a strong indicator of being the main logo.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Get Started",
 "reasoning": "The 'Get Started' button is typically the main call-to-action on websites, encouraging users to begin using the service. It uses a vibrant brand color (#A7896C), making it stand out as the primary action."
 },
 "secondary": {
 "index": -1,
 "text": "N/A",
 "reasoning": "All buttons share the same background color, so no valid secondary button exists with a different color."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "playful",
 "energy": "medium",
 "targetAudience": "tech-savvy individuals interested in AI solutions"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and has an alt text matching the brand name 'Chonkie'. It links to the homepage, which is a strong indicator of being the main logo.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}