Choco Brand: Colors, Fonts, Logo & Visual Identity
Choco Brand Identity
A complete profile of Choco's visual system — colors, typography, components, and personality — extracted from https://choco.com/us. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://choco.com/us.
| Color | Hex | RGB |
|---|---|---|
| primary | #3D6BFF | rgb(61, 107, 255) |
| secondary | #0B145B | rgb(11, 20, 91) |
| accent | #3D6BFF | rgb(61, 107, 255) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #18003F | rgb(24, 0, 63) |
| link | #18003F | rgb(24, 0, 63) |
Typography
Each font links to its Google Fonts page where available.
- primary
Patron Regular Google Fonts → - heading
Patron Medium Google Fonts →
UI Components
Live previews rendered using Choco's actual button styles.
Button Primary
- background: #3D6BFF
- textColor: #FFFFFF
- borderColor: #3D6BFF
- borderRadius: 9999px
- shadow: none
Button Secondary
- background: #FFFFFF
- textColor: #18003F
- borderRadius: 9999px
- shadow: none
Brand Personality
- Tone: professional
- Energy: medium
- Audience: food distributors and industry professionals
Choco Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: i.vimeocdn.com
Source: choco.com
Image: choco.com
Source: choco.com
Image: choco.com
Source: choco.com
Image: choco.com
Source: choco.com
Image: i.vimeocdn.com
Source: choco.com
Image: choco.com
Source: choco.com
Frequently Asked Questions
What is Choco's primary brand color?
Choco's primary brand color is #3D6BFF. It anchors the visual identity across their website, product UI, and marketing materials.What font does Choco use?
Choco uses Patron Regular for body text and Patron Medium for headings. Fonts were detected on https://choco.com/us as part of their live design system.Does Choco use a light or dark theme?
Choco's primary site uses a light color scheme, with a background of #FFFFFF.Where can I find Choco's logo?
Choco's logo is available directly on their site (https://choco.com/us). The current logo URL is included in the machine-readable JSON profile linked above.How was this brand profile generated?
This profile was extracted from https://choco.com/us using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Choco.
Methodology
Brand data on this page was extracted from https://choco.com/us on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Choco.