Chiron Brand Identity

A complete profile of Chiron's visual system — colors, typography, components, and personality — extracted from https://projectchiron.org. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/chiron
• Machine-readable JSON: https://characterquilt.com/branding/chiron.json
• Per-page llms.txt: https://characterquilt.com/branding/chiron/llms.txt

Quick Facts

Color Palette

• primary: #4B5563
• secondary: #6B7280
• accent: #394E6A
• background: #FFFFFF
• textPrimary: #394E6A
• link: #394E6A

Typography

• primary: Lexend — https://fonts.google.com/specimen/Lexend
• heading: Lexend — https://fonts.google.com/specimen/Lexend

Visual Assets

• Favicon: https://projectchiron.org/chiron.png
• Social card (og:image): https://imagedelivery.net/rKPYxfNi7hzzZjlvpO3Y-A/bab1bf57-0201-4c3a-76a7-1d71a307e300/public

UI Components

• input: background=transparent, textColor=#394E6A, borderColor=#394E6A, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: unknown

Chiron Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Project Chiron
  • Image:
  • Source: https://projectchiron.org/vision
• Project Chiron
  • Image:
  • Source: https://projectchiron.org/
• Project Chiron
  • Image:
  • Source: https://projectchiron.org/vision
• Project Chiron
  • Image:
  • Source: https://projectchiron.org/about-us
• Project Chiron
  • Image:
  • Source: https://projectchiron.org/
• New Bugatti Chiron - MVL Leasing
  • Image:
  • Source: https://www.mvlleasing.com/2018/07/09/new-bugatti-chiron/

Working with these fonts

Not found on Google Fonts? Here are some steps to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lexend",
      "count": 14
    },
    {
      "family": "ui-sans-serif",
      "count": 14
    },
    {
      "family": "system-ui",
      "count": 14
    },
    {
      "family": "sans-serif",
      "count": 14
    },
    {
      "family": "Apple Color Emoji",
      "count": 14
    },
    {
      "family": "Segoe UI Emoji",
      "count": 14
    },
    {
      "family": "Segoe UI Symbol",
      "count": 14
    },
    {
      "family": "Noto Color Emoji",
      "count": 14
    }
  ],
  "colors": {
    "primary": "#4B5563",
    "secondary": "#6B7280",
    "accent": "#394E6A",
    "background": "#FFFFFF",
    "textPrimary": "#394E6A",
    "link": "#394E6A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lexend",
      "heading": "Lexend"
    },
    "fontStacks": {
      "body": [
        "Lexend",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "heading": [
        "Lexend",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Lexend",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "72px",
      "body": "32px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#394E6A",
      "borderColor": "#394E6A",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://projectchiron.org/chiron.png",
    "ogImage": "https://imagedelivery.net/rKPYxfNi7hzzZjlvpO3Y-A/bab1bf57-0201-4c3a-76a7-1d71a307e300/public"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}