# Chestnut Brand Identity

A complete profile of **Chestnut**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field     | Value      |
|-----------|------------|
| Primary   | #E9FFFC    |
| Accent    | #2FC4B2    |
| Body Font | Figtree    |
| Heading Font | Figtree  |

## Color Palette

- primary: #E9FFFC
- secondary: #DEFFFA
- accent: #2FC4B2
- background: #FFFFFF
- textPrimary: #18181B
- link: #14A69D

## Typography

- primary: Figtree — https://fonts.google.com/specimen/Figtree
- heading: Figtree — https://fonts.google.com/specimen/Figtree

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#2FC4B2, textColor=#FFFFFF, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px
- buttonSecondary: background=#FFFFFF, textColor=#1A1A1A, borderRadius=18px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: home buyers and refinancers

## Chestnut Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **HELOC vs. Home Equity Loan: Which Wins in November 2025? - Chestnut**
  - Image: 
  - Source: [Link](https://chestnutmortgage.com/resources/heloc-vs-home-equity-loan-which-wins-in-november-2025)
- **Best AI mortgage lenders in Westminster CO: Compare 100+ instantly - Chestnut**
  - Image: 
  - Source: [Link](https://chestnutmortgage.com/news/best-ai-mortgage-lenders-westminster-co-compare-100-instantly)
- **Unlocking Competitive Rates: How Chestnut's AI Engine Saves Home Buyers 0.5%+ on Mortgage Interest - Chestnut**
  - Image: 
  - Source: [Link](https://chestnutmortgage.com/resources/chestnut-ai-engine-saves-home-buyers-0-5-percent-mortgage-rates)
- **30-Year vs. 15-Year Mortgage: Which Term Wins in October's Market? - Chestnut**
  - Image: 
  - Source: [Link](https://chestnutmortgage.com/resources/30-year-vs-15-year-mortgage-october-2025)
- **Chestnut vs Better.com for Denver home loans: 2025 pricing & features - Chestnut**
  - Image: 
  - Source: [Link](https://chestnutmortgage.com/resources/chestnut-vs-better-com-denver-home-loans-2025-pricing-features)
- **Best mortgage lender in Aurora CO: Chestnut vs 3 competitors (2025) | Chestnut**
  - Image: 
  - Source: [Link](https://chestnutmortgage.com/news/best-mortgage-lender-in-aurora-co-chestnut-vs-3-competitors-2025)

## Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts:  
1. Open the company's homepage in a browser with DevTools open.  
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).  
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.  
4. For each captured font URL: right-click → Save As to download the file locally.  
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Figtree",
   "role": "unknown"
  },
  {
   "family": "Zalando Sans",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#E9FFFC",
  "secondary": "#DEFFFA",
  "accent": "#2FC4B2",
  "background": "#FFFFFF",
  "textPrimary": "#18181B",
  "link": "#14A69D"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Figtree",
   "heading": "Figtree"
  },
  "fontStacks": {
   "heading": [
    "Zalando Sans",
    "Figtree",
    "ui-sans-serif",
    "system-ui",
    "sans-serif"
   ],
   "body": [
    "Zalando Sans",
    "Figtree",
    "ui-sans-serif",
    "system-ui",
    "sans-serif"
   ],
   "paragraph": [
    "Zalando Sans",
    "Figtree",
    "ui-sans-serif",
    "system-ui",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "40px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#2FC4B2",
   "textColor": "#FFFFFF",
   "borderRadius": "33554400px",
   "borderRadiusCorners": {
    "topLeft": "33554400px",
    "topRight": "33554400px",
    "bottomRight": "33554400px",
    "bottomLeft": "33554400px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#1A1A1A",
   "borderRadius": "18px",
   "borderRadiusCorners": {
    "topLeft": "18px",
    "topRight": "18px",
    "bottomRight": "18px",
    "bottomLeft": "18px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px"
  }
 },
 "images": {
  "logo": "https://chestnutmortgage.com/logo-text.svg",
  "favicon": "https://chestnutmortgage.com/favicon.svg",
  "ogImage": "https://chestnutmortgage.com/og-default.png",
  "logoHref": "/",
  "logoAlt": "Chestnut"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "home buyers and refinancers"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 }
}
```