chestnut.json

Chestnut Brand Identity

A complete profile of Chestnut's visual system — colors, typography, components, and personality — extracted from https://chestnutmortgage.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #E9FFFC
Accent #2FC4B2
Body Font Figtree
Heading Font Figtree

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: home buyers and refinancers

Chestnut Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Figtree",
      "role": "unknown"
    },
    {
      "family": "Zalando Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#E9FFFC",
    "secondary": "#DEFFFA",
    "accent": "#2FC4B2",
    "background": "#FFFFFF",
    "textPrimary": "#18181B",
    "link": "#14A69D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Figtree",
      "heading": "Figtree"
    },
    "fontStacks": {
      "heading": [
        "Zalando Sans",
        "Figtree",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Zalando Sans",
        "Figtree",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Zalando Sans",
        "Figtree",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2FC4B2",
      "textColor": "#FFFFFF",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(26, 26, 26, 0.04) 0px 1px 2px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1A1A1A",
      "borderRadius": "18px",
      "borderRadiusCorners": {
        "topLeft": "18px",
        "topRight": "18px",
        "bottomRight": "18px",
        "bottomLeft": "18px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(28, 118, 107, 0.2) 0px 4px 32px 0px"
    }
  },
  "images": {
    "logo": "https://chestnutmortgage.com/logo-text.svg",
    "favicon": "https://chestnutmortgage.com/favicon.svg",
    "ogImage": "https://chestnutmortgage.com/og-default.png",
    "logoHref": "/",
    "logoAlt": "Chestnut"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Chestnut'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "See your loan options",
      "reasoning": "Button #2 has a vibrant green background (#2FC4B2) and action-oriented text 'See your loan options', making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Buy a Home  Flexible down payment options, underwritten pre-approvals, and an AI-powered process tha",
      "reasoning": "Button #0 has a white background, contrasting with the primary button's vibrant color, and offers a secondary action 'Buy a Home'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "home buyers and refinancers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Chestnut'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}