# CheqUPI Brand Identity

A complete profile of **CheqUPI**'s visual system — colors, typography, components, and personality — extracted from https://www.cheq.money. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/chequpi
- Machine-readable JSON: https://characterquilt.com/branding/chequpi.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00CC66 |
| Accent | #13AFF0 |
| Body Font | Plus Jakarta Sans |
| Heading Font | Plus Jakarta Sans |

## Color Palette

- primary: #00CC66
- secondary: #285639
- accent: #13AFF0
- background: #FFFFFF
- textPrimary: #121212
- link: #13AFF0

## Typography

- primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans
- heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans

## Visual Assets

- Logo: https://www.chequpi.com/wp-content/uploads/2023/08/Logo-1.png
- Favicon: https://www.chequpi.com/wp-content/uploads/2023/08/chequpi-fevicon.png
- Social card (og:image): https://www.chequpi.com/wp-content/uploads/2024/02/CheqUPi.jpg

## Brand Personality

Tone: modern · Energy: medium · Audience: foreign tourists

## CheqUPI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Cheq UPI | Payments For Foreign Tourists | UPI Wallets for All**
  - Image: https://www.chequpi.com/wp-content/uploads/2024/02/CheqUPi.jpg
- **Cheq UPI | Payments For Foreign Tourists | UPI Wallets for All**
  - Image: https://www.chequpi.com/wp-content/uploads/2023/08/Leo.jpg
- **Cheq UPI | Payments For Foreign Tourists | UPI Wallets for All**
  - Image: https://www.chequpi.com/wp-content/uploads/2023/08/Olivia.jpg
- **Cheq UPI | Payments For Foreign Tourists | UPI Wallets for All**
  - Image: https://www.chequpi.com/wp-content/uploads/2023/08/Andrew.jpg
- **Cheq UPI | Payments For Foreign Tourists | UPI Wallets for All**
  - Image: https://www.chequpi.com/wp-content/uploads/2024/02/Play-Store.png

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.