Cheers Brand Identity

A complete profile of Cheers's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FBF6E9
• secondary: #163B3B
• accent: #232323
• background: #FBF6E9
• textPrimary: #232323
• link: #EAE3D4

Typography

• primary: Inter — Google Fonts
• heading: Oswald — Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#FBF6E9, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#232323, textColor=#FBF6E9, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Cheers Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Cheers — Local Search for the AI Age
  • Image:
  • Source: Cheers
• Cheers — Local Search for the AI Age
  • Image:
  • Source: Cheers
• Cheers — Local Search for the AI Age
  • Image:
  • Source: Cheers
• Cheers — Local Search for the AI Age
  • Image:
  • Source: Cheers
• Why Cheers | The GEO Platform for AI Recommendations | Cheers
  • Image:
  • Source: Cheers
• Cheers — Local Search for the AI Age
  • Image:
  • Source: Cheers

Working with these fonts

Not found on Google Fonts? Follow this flow for proper usage (with permission):

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload and click around to capture font URLs.
4. Save captured URLs locally.
5. Extract and rewrite CSS font declarations for local file paths.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 },
 {
 "family": "Oswald",
 "role": "heading"
 },
 {
 "family": "Anton",
 "role": "display"
 }
 ],
 "colors": {
 "primary": "#FBF6E9",
 "secondary": "#163B3B",
 "accent": "#232323",
 "background": "#FBF6E9",
 "textPrimary": "#232323",
 "link": "#EAE3D4"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Oswald"
 },
 "fontStacks": {
 "heading": [
 "Anton"
 ],
 "body": [
 "Inter"
 ],
 "paragraph": [
 "Inter"
 ]
 },
 "fontSizes": {
 "h1": "104px",
 "h2": "64px",
 "body": "22px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "0px"
 },
 "components": {
 "input": {
 "background": "transparent",
 "textColor": "#FBF6E9",
 "borderColor": null,
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#232323",
 "textColor": "#FBF6E9",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://www.cheers.tech/logos/redesign/home/exact/nav-wordmark.svg?dpl=dpl_4rVGZfh3EJhNzxs99eG1SL4CG7Hd",
 "favicon": "https://www.cheers.tech/icon-light.png",
 "ogImage": "https://www.cheers.tech/opengraph-image?2d075bc3b55b6de2",
 "logoHref": "/",
 "logoAlt": "Cheers wordmark used in the landing page header"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, medium-sized, located at the top, and links to the homepage, matching the brand 'Cheers'.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 1,
 "text": "Get Started",
 "reasoning": "The 'Get Started' button is a strong call-to-action with action-oriented text, making it the primary CTA."
 },
 "secondary": {
 "index": 0,
 "text": "Book a Demo",
 "reasoning": "The 'Book a Demo' button serves as a secondary action, offering an alternative engagement option."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "tech-savvy professionals"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located at the top, and links to the homepage, matching the brand 'Cheers'.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}