# Cheers Brand Identity

A complete profile of **Cheers**'s visual system — colors, typography, components, and personality — extracted from https://www.cheers.tech. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/cheers
- Machine-readable JSON: https://characterquilt.com/branding/cheers.json
- Per-page llms.txt: https://characterquilt.com/branding/cheers/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FBF6E9 |
| Accent | #232323 |
| Body Font | Inter |
| Heading Font | Oswald |

## Color Palette

- primary: #FBF6E9
- secondary: #163B3B
- accent: #232323
- background: #FBF6E9
- textPrimary: #232323
- link: #EAE3D4

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Oswald — https://fonts.google.com/specimen/Oswald

## Visual Assets

- Logo: https://www.cheers.tech/logos/redesign/home/exact/nav-wordmark.svg?dpl=dpl_4rVGZfh3EJhNzxs99eG1SL4CG7Hd
- Favicon: https://www.cheers.tech/icon-light.png
- Social card (og:image): https://www.cheers.tech/opengraph-image?2d075bc3b55b6de2

## UI Components

- input: background=transparent, textColor=#FBF6E9, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#232323, textColor=#FBF6E9, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Cheers Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Cheers — Local Search for the AI Age**
  - Image: https://www.cheers.tech/images/redesign/home/exact/feature-audit-card.webp
  - Source: https://www.cheers.tech/
- **Cheers — Local Search for the AI Age**
  - Image: https://www.cheers.tech/_next/image?url=%2Fimages%2Fredesign%2Fhome%2Fexact%2Ffallen-chess-scene.webp&w=3840&q=75&dpl=dpl_4rVGZfh3EJhNzxs99eG1SL4CG7Hd
  - Source: https://www.cheers.tech/
- **Cheers — Local Search for the AI Age**
  - Image: https://www.cheers.tech/images/redesign/home/exact/feature-roadmap-card.webp
  - Source: https://www.cheers.tech/
- **Cheers — Local Search for the AI Age**
  - Image: https://www.cheers.tech/_next/image?url=%2Fimages%2Fredesign%2Fhome%2Fexact%2Fdark-topography.webp&w=3840&q=75&dpl=dpl_4rVGZfh3EJhNzxs99eG1SL4CG7Hd
  - Source: https://www.cheers.tech/
- **Why Cheers | The GEO Platform for AI Recommendations | Cheers**
  - Image: https://www.cheers.tech/images/case-studies/hello-sugar-hero.webp
  - Source: https://www.cheers.tech/about
- **Cheers — Local Search for the AI Age**
  - Image: https://www.cheers.tech/opengraph-image
  - Source: https://www.cheers.tech/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Oswald",
      "role": "heading"
    },
    {
      "family": "Anton",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#FBF6E9",
    "secondary": "#163B3B",
    "accent": "#232323",
    "background": "#FBF6E9",
    "textPrimary": "#232323",
    "link": "#EAE3D4"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Oswald"
    },
    "fontStacks": {
      "heading": [
        "Anton"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "104px",
      "h2": "64px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FBF6E9",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#232323",
      "textColor": "#FBF6E9",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.cheers.tech/logos/redesign/home/exact/nav-wordmark.svg?dpl=dpl_4rVGZfh3EJhNzxs99eG1SL4CG7Hd",
    "favicon": "https://www.cheers.tech/icon-light.png",
    "ogImage": "https://www.cheers.tech/opengraph-image?2d075bc3b55b6de2",
    "logoHref": "/",
    "logoAlt": "Cheers wordmark used in the landing page header"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located at the top, and links to the homepage, matching the brand 'Cheers'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Started",
      "reasoning": "The 'Get Started' button is a strong call-to-action with action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "The 'Book a Demo' button serves as a secondary action, offering an alternative engagement option."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located at the top, and links to the homepage, matching the brand 'Cheers'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```