Cheddar Brand Identity

A complete profile of Cheddar's visual system — colors, typography, components, and personality — extracted from http://cheddar.io. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://cheddar.io.

• primary: #00A4A6
• secondary: #00112C
• accent: #00A4A6
• background: #FFFFFF
• textPrimary: #111111
• link: #09757A

Typography

Each font links to its Google Fonts page where available.

• primary: Helvetica
• heading: Helvetica

Visual Assets

UI Components

Live previews rendered using Cheddar's actual button styles.

Input

• background: transparent
• textColor: #111111
• borderColor: null
• borderRadius: 0px
• shadow: none

Button Primary

• background: #00A4A6
• textColor: #FFFFFF
• borderRadius: 10px
• shadow: rgb(128, 128, 128) 0px 0px 1px 0px

Button Secondary

• background: #111111
• textColor: #FFFFFF
• borderColor: #111111
• borderRadius: 6px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals

Frequently Asked Questions

What is Cheddar's primary brand color?
Cheddar's primary brand color is #00A4A6. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Cheddar use?
Cheddar uses Helvetica as the primary typeface across body and headings.

Does Cheddar use a light or dark theme?
Cheddar's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Cheddar's logo?
Cheddar's logo is available directly on their site (http://cheddar.io). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from http://cheddar.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Cheddar.

Methodology

Brand data on this page was extracted from http://cheddar.io on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.