Checkly Brand Identity

A complete profile of Checkly's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #A7BABE
• secondary: #374151
• accent: #041734
• background: #FFFFFF
• textPrimary: #041734
• link: #041734

Typography

• primary: Inter — Google Fonts
• heading: Inter — Google Fonts

Visual Assets

• Logo: data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%20100%2030%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22w-24%20mt-1%20mr-2%20transform-gpu%20md%3Amr-6%20lg%3Amr-18%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D...%20%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
• Favicon: Checkly Favicon
• Social card (og:image): Checkly Social Card

UI Components

• buttonPrimary: background=#041734, textColor=#FFFFFF, borderColor=#041734, borderRadius=8px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#041734, borderColor=#FFFFFF, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: developers and IT professionals

Checkly Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Checkly
  • Image:
  • Source: Checkly Careers
• Checkly Blog: Monitoring Insights & Trends
  • Image:
  • Source: Checkly Blog
• Checkly Careers
  • Image:
  • Source: Checkly Careers
• What is Playwright? Everything You Need to Know | Checkly
  • Image:
  • Source: Checkly Blog

Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around (pricing, blog, careers).
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS to copy out the matching @font-face declarations.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#A7BABE",
    "secondary": "#374151",
    "accent": "#041734",
    "background": "#FFFFFF",
    "textPrimary": "#041734",
    "link": "#041734"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#041734",
      "textColor": "#FFFFFF",
      "borderColor": "#041734",
      "borderRadius": "8px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#041734",
      "borderColor": "#FFFFFF",
      "borderRadius": "8px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%20100%2030%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22w-24%20mt-1%20mr-2%20transform-gpu%20md%3Amr-6%20lg%3Amr-18%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D...%22,
    "favicon": "https://www.checklyhq.com/apple-touch-icon.png",
    "ogImage": "https://cdn.raster.app/checkly/brand/kFYtw1bGAG?ixlib=js-3.8.0&s=0f473f81cc03a7a1df553fc0879711a7"
  }
}