Chatwoot Brand Identity

A complete profile of Chatwoot's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #2781F6
• secondary: #2881F6
• accent: #2781F6
• background: #FFFFFF
• textPrimary: #000000
• link: #086DE0

Typography

• primary: Segoe UI — Google Fonts
• heading: Segoe UI — Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#2781F6, textColor=#086DE0, borderRadius=12px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=12px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px

Brand Personality

Tone: modern · Energy: medium · Audience: businesses seeking customer support solutions

Chatwoot Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• How to install live chat using Google Tag Manager? | Chatwoot User Guide

  Source: User Guide

• How to add blog posts to Chatwoot? | Handbook

  Source: Handbook

• How to Remove the Free Usage Limit Exceeded Message in Chatwoot | Chatwoot User Guide

  Source: User Guide

• How to create interactive messages? | Chatwoot User Guide

  Source: User Guide

• The complete guide to providing live chat customer support | Chatwoot

  Source: Blog

Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {"family": "Haskoy", "role": "unknown"},
 {"family": "Segoe UI", "role": "body"},
 {"family": "Ubuntu", "role": "body"},
 {"family": "Helvetica Neue", "role": "body"},
 {"family": "Arial", "role": "body"}
 ],
 "colors": {
 "primary": "#2781F6",
 "secondary": "#2881F6",
 "accent": "#2781F6",
 "background": "#FFFFFF",
 "textPrimary": "#000000",
 "link": "#086DE0"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Segoe UI",
 "heading": "Segoe UI"
 },
 "fontStacks": {
 "heading": ["Haskoy","-apple-system","BlinkMacSystemFont","Segoe UI","Ubuntu","Helvetica Neue","Arial","Noto Sans","sans-serif","Apple Color Emoji","Noto Color Emoji"],
 "body": ["Haskoy","-apple-system","BlinkMacSystemFont","Segoe UI","Ubuntu","Helvetica Neue","Arial","Noto Sans","sans-serif","Apple Color Emoji","Noto Color Emoji"],
 "paragraph": ["Haskoy","-apple-system","BlinkMacSystemFont","Segoe UI","Ubuntu","Helvetica Neue","Arial","Noto Sans","sans-serif","Apple Color Emoji","Noto Color Emoji"]
 },
 "fontSizes": {
 "h1": "60px",
 "h2": "48px",
 "body": "24px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "8px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#2781F6",
 "textColor": "#086DE0",
 "borderRadius": "12px",
 "borderRadiusCorners": {
 "topLeft": "12px",
 "topRight": "12px",
 "bottomRight": "12px",
 "bottomLeft": "12px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#000000",
 "borderRadius": "12px",
 "borderRadiusCorners": {
 "topLeft": "12px",
 "topRight": "12px",
 "bottomRight": "12px",
 "bottomLeft": "12px"
 },
 "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
 }
 },
 "images": {
 "logo": "https://www.chatwoot.com/images/logo.svg",
 "favicon": "https://www.chatwoot.com/favicon/android-icon-192x192.png",
 "ogImage": "https://www.chatwoot.com/images/preview.png",
 "logoHref": "/",
 "logoAlt": "Chatwoot"
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "businesses seeking customer support solutions"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}