# Chatfuel Brand Identity

A complete profile of **Chatfuel**'s visual system — colors, typography, components, and personality — extracted from http://chatfuel.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/chatfuel
- Machine-readable JSON: https://characterquilt.com/branding/chatfuel.json
- Per-page llms.txt: https://characterquilt.com/branding/chatfuel/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #152442 |
| Accent | #2C3A55 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #152442
- secondary: #E0F0FF
- accent: #2C3A55
- background: #FFFFFF
- textPrimary: #2C3A55
- link: #2C3A55

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://chatfuel.com/assets/logo-gradient.svg
- Favicon: https://chatfuel.com/favicons/apple-touch-icon.png

## UI Components

- input: background=#FFFFFF, textColor=#FFFFFF, borderColor=null, borderRadius=20px, shadow=none
- buttonPrimary: background=#F4F4F4, textColor=#152442, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#152442, borderColor=#E9E8E8, borderRadius=10px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking customer support solutions

## Chatfuel Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **How to create a newsletter in Facebook Messenger | Chatfuel Blog**
  - Image: https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_create_a_newsletter_4c290cf4a1/sm_create_a_newsletter_4c290cf4a1.png
  - Source: https://chatfuel.com/blog/create-a-newsletter
- **How to set up AI: The definitive guide**
  - Image: https://image-forwarder.notaku.so/aHR0cHM6Ly9maWxlLm5vdGlvbi5zby9mL2YvMGU0OTExNDItMzZlYy00ZjM5LTg3NDEtNGY1ZjI2YjA1NjBkL2NjYzFkZTZiLTYxYWUtNDUzNy04ZTQ2LTZiZmIzN2YzM2Q3MC9TY3JlZW5zaG90XzIwMjUtMTAtMDJfYXRfMTUuMzQuMjEucG5nP3RhYmxlPWJsb2NrJmlkPTI4MDM0YjA2LWVjZjgtODA3MS1iNjc5LWU0NDdmZmM3OWViNCZzcGFjZUlkPTBlNDkxMTQyLTM2ZWMtNGYzOS04NzQxLTRmNWYyNmIwNTYwZCZleHBpcmF0aW9uVGltZXN0YW1wPTE3NzYzMTkyMDAwMDAmc2lnbmF0dXJlPWU0TXFSdTFBRXFyelNURllGOVNkMENUZWp2dlNVOE9uQjFQOTFhTFhZNk0=.png?workspaceId=0e491142-36ec-4f39-8741-4f5f26b0560d
  - Source: https://help.chatfuel.com/how-to-set-up-ai:-the-definitive-guide-1b934b06ecf88097b2a3dd91314c1a6b
- **How this marketing agency used a bot to help empower freelancers and small  businesses | Chatfuel Blog**
  - Image: https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_marketing_agency_used_a_bot_to_empower_freelancers_and_small_businesses_7781cd3b67/sm_marketing_agency_used_a_bot_to_empower_freelancers_and_small_businesses_7781cd3b67.png
  - Source: https://chatfuel.com/blog/marketing-agency-used-a-bot-to-empower-freelancers-and-small-businesses
- **What is conversational marketing: the beginner's guide | Chatfuel Blog**
  - Image: https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_conversational_marketing_0015446fd7/sm_conversational_marketing_0015446fd7.png
  - Source: https://chatfuel.com/blog/conversational-marketing
- **How to create a newsletter in Facebook Messenger | Chatfuel Blog**
  - Image: https://storage.googleapis.com/chatfuel-cms-staging/pic/create_a_newsletter_1_d58f2764fd/create_a_newsletter_1_d58f2764fd.gif
  - Source: https://chatfuel.com/blog/create-a-newsletter
- **How to build a free chatbot for customer service | Chatfuel Blog**
  - Image: https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbot_for_customer_service_9929c51fb4/original_chatbot_for_customer_service_9929c51fb4.jpg
  - Source: https://chatfuel.com/blog/chatbot-for-customer-service

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.