# Chasi Brand Identity

A complete profile of **Chasi**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #E34400 |
| Accent | #E34400 |
| Body Font | Satoshi |
| Heading Font | Satoshi |

## Color Palette

- primary: #E34400
- accent: #E34400
- background: #FFFFFF
- textPrimary: #121212
- link: #0000EE

## Typography

- primary: Satoshi — https://fonts.google.com/specimen/Satoshi
- heading: Satoshi — https://fonts.google.com/specimen/Satoshi

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#E34400, textColor=#0000EE, borderRadius=10px, shadow=rgba(0, 0, 0, 0.2) 0px 3px 10px 0px
- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=10px, shadow=rgba(0, 0, 0, 0.2) 0px 3px 10px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: businesses in equipment sales and service

## Chasi Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **AI Solutions for Industrial Commerce: Faster Quotes & Lead Engagement | Chasi AI**  
  - Image:   
  - Source: https://chasi.co/solutions-close-more
- **AI Solutions for Industrial Commerce & Sales Analytics | Chasi AI**  
  - Image:   
  - Source: https://chasi.co/solutions-retain-more
- **AI Solutions for Industrial Commerce: Faster Quotes & Lead Engagement | Chasi AI**  
  - Image:   
  - Source: https://chasi.co/solutions-close-more
- **AI Solutions for Industrial Commerce & Sales Analytics | Chasi AI**  
  - Image:   
  - Source: https://chasi.co/solutions-retain-more
- **AI Solutions for Industrial Commerce & Sales Analytics | Chasi AI**  
  - Image:   
  - Source: https://chasi.co/solutions-retain-more
- **AI Solutions for Industrial Commerce: Faster Quotes & Lead Engagement | Chasi AI**  
  - Image:   
  - Source: https://chasi.co/solutions-close-more

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Satoshi",
 "role": "body"
 }
],
 "colors": {
 "primary": "#E34400",
 "accent": "#E34400",
 "background": "#FFFFFF",
 "textPrimary": "#121212",
 "link": "#0000EE"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Satoshi",
 "heading": "Satoshi"
 },
 "fontStacks": {
 "heading": [
 "Satoshi",
 "sans-serif"
 ],
 "body": [
 "sans-serif"
 ],
 "paragraph": [
 "Satoshi",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "60px",
 "h2": "52px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "10px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#E34400",
 "textColor": "#0000EE",
 "borderRadius": "10px",
 "borderRadiusCorners": {
 "topLeft": "10px",
 "topRight": "10px",
 "bottomRight": "10px",
 "bottomLeft": "10px"
 },
 "shadow": "rgba(0, 0, 0, 0.2) 0px 3px 10px 0px"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#0000EE",
 "borderRadius": "10px",
 "borderRadiusCorners": {
 "topLeft": "10px",
 "topRight": "10px",
 "bottomRight": "10px",
 "bottomLeft": "10px"
 },
 "shadow": "rgba(0, 0, 0, 0.2) 0px 3px 10px 0px"
 }
 },
 "images": {
 "logo": "https://framerusercontent.com/images/Il8XcfgabhsIE01Ok5ZMF0WWI.png?width=1715&height=462",
 "favicon": "https://framerusercontent.com/images/q3hqwrydzmMhwOvIJzLPserLv5I.svg",
 "ogImage": "https://framerusercontent.com/assets/GT39i2nj6q4IM9EL9nYFxG6psDA.png",
 "logoHref": "./"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
 "confidence": 0.9,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 1,
 "text": "Learn moreLearn more",
 "reasoning": "Button #1 has a vibrant background color (#E34400) which is the brand color, making it the most prominent and likely primary CTA."
 },
 "secondary": {
 "index": 0,
 "text": "Book a DemoBook a Demo",
 "reasoning": "Button #0 has a different background color (#FFFFFF) and serves as a secondary action with a less prominent style."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "businesses in equipment sales and service"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}
```