Chasi Brand Identity

A complete profile of Chasi's visual system — colors, typography, components, and personality — extracted from https://chasi.co/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/chasi
• Machine-readable JSON: https://characterquilt.com/branding/chasi.json
• Per-page llms.txt: https://characterquilt.com/branding/chasi/llms.txt

Quick Facts

Color Palette

• primary: #E34400
• accent: #E34400
• background: #FFFFFF
• textPrimary: #121212
• link: #0000EE

Typography

• primary: Satoshi — https://fonts.google.com/specimen/Satoshi
• heading: Satoshi — https://fonts.google.com/specimen/Satoshi

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#E34400, textColor=#0000EE, borderRadius=10px, shadow=rgba(0, 0, 0, 0.2) 0px 3px 10px 0px
• buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=10px, shadow=rgba(0, 0, 0, 0.2) 0px 3px 10px 0px

Brand Personality

Tone: modern · Energy: medium · Audience: businesses in equipment sales and service

Chasi Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• AI Solutions for Industrial Commerce: Faster Quotes & Lead Engagement | Chasi AI
  • Image:
  • Source: https://chasi.co/solutions-close-more
• AI Solutions for Industrial Commerce & Sales Analytics | Chasi AI
  • Image:
  • Source: https://chasi.co/solutions-retain-more
• AI Solutions for Industrial Commerce: Faster Quotes & Lead Engagement | Chasi AI
  • Image:
  • Source: https://chasi.co/solutions-close-more
• AI Solutions for Industrial Commerce & Sales Analytics | Chasi AI
  • Image:
  • Source: https://chasi.co/solutions-retain-more
• AI Solutions for Industrial Commerce & Sales Analytics | Chasi AI
  • Image:
  • Source: https://chasi.co/solutions-retain-more
• AI Solutions for Industrial Commerce: Faster Quotes & Lead Engagement | Chasi AI
  • Image:
  • Source: https://chasi.co/solutions-close-more

Working with these fonts

Not found on Google Fonts? Here’s a suggested flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Satoshi",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#E34400",
    "accent": "#E34400",
    "background": "#FFFFFF",
    "textPrimary": "#121212",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Satoshi",
      "heading": "Satoshi"
    },
    "fontStacks": {
      "heading": [
        "Satoshi",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Satoshi",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "52px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E34400",
      "textColor": "#0000EE",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(0, 0, 0, 0.2) 0px 3px 10px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(0, 0, 0, 0.2) 0px 3px 10px 0px"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/Il8XcfgabhsIE01Ok5ZMF0WWI.png?width=1715&height=462",
    "favicon": "https://framerusercontent.com/images/q3hqwrydzmMhwOvIJzLPserLv5I.svg",
    "ogImage": "https://framerusercontent.com/assets/GT39i2nj6q4IM9EL9nYFxG6psDA.png",
    "logoHref": "./"
  }
}