# Chaser Brand Identity

A complete profile of **Chaser**'s visual system — colors, typography, components, and personality — extracted from [https://trychaser.com](https://trychaser.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://trychaser.com.

- **Primary**: #3C386D
- **Secondary**: #7671FF
- **Accent**: #FFDA52
- **Background**: #FFFFFF
- **Text Primary**: #000000
- **Link**: #FFDA52

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: Plus Jakarta Sans ([Google Fonts →](https://fonts.google.com/specimen/Plus+Jakarta+Sans))
- **Heading**: Poppins ([Google Fonts →](https://fonts.google.com/specimen/Poppins))

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Chaser's actual button styles.

- **Input**:  
  - Background: #FFFFFF  
  - Text Color: #28205E  
  - Border Color: #EEEDF2  
  - Border Radius: 999px  
  - Shadow: rgba(118, 88, 238, 0) 0px 20px 20px 0px inset

- **Button Primary**:  
  - Background: #FFDA52  
  - Text Color: #28205E  
  - Border Color: #EEEDF2  
  - Border Radius: 999px  
  - Shadow: none

- **Button Secondary**:  
  - Background: #28205E  
  - Text Color: #FFFFFF  
  - Border Color: #EEEDF2  
  - Border Radius: 999px  
  - Shadow: none

## Brand Personality

- **Tone**: modern  
- **Energy**: medium  
- **Audience**: teams using Slack for project management

## Frequently Asked Questions

1. **What is Chaser's primary brand color?**  
   Chaser's primary brand color is #3C386D. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does Chaser use?**  
   Chaser uses #FFDA52 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does Chaser use?**  
   Chaser uses Plus Jakarta Sans for body text and Poppins for headings. Fonts were detected on https://trychaser.com as part of their live design system.

4. **Does Chaser use a light or dark theme?**  
   Chaser's primary site uses a light color scheme, with a background of #FFFFFF.

5. **Where can I find Chaser's logo?**  
   Chaser's logo is available directly on their site (https://trychaser.com). The current logo URL is included in the machine-readable JSON profile linked above.

6. **How was this brand profile generated?**  
   This profile was extracted from https://trychaser.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Chaser.

## Methodology

Brand data on this page was extracted from [https://trychaser.com](https://trychaser.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.