Chart Brand Identity

A complete profile of Chart's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #A5EB71
• accent: #293321
• background: #F6F4F3
• textPrimary: #293321
• link: #293321

Typography

• primary: Urbanist — Urbanist
• heading: Urbanist — Urbanist

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#293321, textColor=#A5EB71, borderRadius=100px, shadow=none
• buttonSecondary: background=transparent, textColor=#000000, borderRadius=100px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Chart Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Connect a Taxpayer - Chart
  • Image:
  • Source: Source
• Quickstart - Chart
  • Image:
  • Source: Source
• Quickstart - Chart
  • Image:
  • Source: Source
• Advertising Chart: Consumers' preferred advertising channels | MarketingSherpa
  • Image:
  • Source: Source
• Create a Report with Charts | .NET Reporting Tools | DevExpress Documentation
  • Image:
  • Source: Source
• Advertising. Chart with keywords and icons. Sketch Stock Vector Image & Art - Alamy
  • Image:
  • Source: Source

Working with these fonts

Not found on Google Fonts? If you have permission to use the fonts, follow this flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Urbanist",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#A5EB71",
  "accent": "#293321",
  "background": "#F6F4F3",
  "textPrimary": "#293321",
  "link": "#293321"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Urbanist",
   "heading": "Urbanist"
  },
  "fontStacks": {
   "heading": [
    "Urbanist",
    "sans-serif"
   ],
   "body": [
    "Urbanist",
    "sans-serif"
   ],
   "paragraph": [
    "Urbanist",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "40px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#293321",
   "textColor": "#A5EB71",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#000000",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/6728f37b87875a1caf64b0e4/67293d26dfa1f6d293e2d087_Logo.svg",
  "favicon": "https://cdn.prod.website-files.com/6728f37b87875a1caf64b0e4/672a09e5161566bbd89d930b_favicon.png",
  "ogImage": "https://cdn.prod.website-files.com/6728f37b87875a1caf64b0e4/672a0a0b81c9f23a2681b4a7_webclip.avif"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 }
}