# Chargehound Brand Identity

A complete profile of **Chargehound**'s visual system — colors, typography, components, and personality — extracted from https://www.chargehound.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/chargehound
- Machine-readable JSON: https://characterquilt.com/branding/chargehound.json
- Per-page llms.txt: https://characterquilt.com/branding/chargehound/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #337AB7 |
| Accent | #9DFAA1 |
| Body Font | Avenir Next Medium |
| Heading Font | HCo Whitney SSm |

## Color Palette

- primary: #337AB7
- secondary: #3C763D
- accent: #9DFAA1
- background: #FFFFFF
- textPrimary: #333333
- link: #9DFAA1

## Typography

- primary: Avenir Next Medium — https://fonts.google.com/specimen/Avenir+Next+Medium
- heading: HCo Whitney SSm — https://fonts.google.com/specimen/HCo+Whitney+SSm

## Visual Assets

- Logo: https://www.paypalobjects.com/chargehound/chargehound.svg
- Favicon: https://www.chargehound.com/static/favicons/apple-touch-icon.png?v=c6de92982ae54b11fc6790dc6e03b244af981541253324ec0c38a8b7ee2d32e8c28a690c4eca7b4cbcf68e0fb3cc3b79ab754dca80d115fb2c5c5889385520be
- Social card (og:image): https://www.paypalobjects.com/chargehound/chargehound-meta.png

## UI Components

- input: background=#FFFFFF, textColor=#333333, borderColor=#D8D8D8, borderRadius=3px, shadow=none
- buttonPrimary: background=#9DFAA1, textColor=#074202, borderRadius=3px, shadow=rgba(0, 0, 0, 0.28) 0px 1px 3px 0px
- buttonSecondary: background=#FFFFFF, textColor=#0070BA, borderColor=#0070BA, borderRadius=24px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses dealing with credit card disputes

## Chargehound Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **TechStyle Case Study — Chargehound**
  - Image: https://i.ytimg.com/vi/KS2Wq-G6s58/maxresdefault.jpg
  - Source: https://www.chargehound.com/case-studies/techstyle
- **Automate credit card disputes and chargebacks — Chargehound**
  - Image: https://www.paypalobjects.com/chargehound/chargehound-meta.png
  - Source: https://www.chargehound.com/
- **Chargehound - 2026 Company Profile, Team, Funding & Competitors - Tracxn**
  - Image: https://cdn.tracxn.com/images/seo/social/companies/chargehound-overview-1756992080021.webp
  - Source: https://tracxn.com/d/companies/chargehound/__3wR1joUPEgHnzHPKrs7foq_NondLDUBomHvACDPG1PU
- **Chargehound integrates with American Express to automate chargebacks - FinLedger**
  - Image: https://finledger.com/wp-content/uploads/sites/5/2020/12/Chargehound-stats-page.png?w=1024
  - Source: https://finledger.com/articles/chargehound-integrates-with-american-express-to-automate-chargebacks/
- **Chargehound – Medium**
  - Image: https://miro.medium.com/v2/resize:fill:320:214/1*DP79FY6ZPASOqvqaYVDWaw.png
  - Source: https://chargehound.medium.com/
- **Justt Vs. Chargehound: AI-Powered Chargeback Automation or Drag & Drop Templates - Justt**
  - Image: https://justt.ai/wp-content/uploads/2025/08/Chargeback-Chargehound.png
  - Source: https://justt.ai/comparisons/chargehound-vs-justt/