Chargehound Brand Identity

A complete profile of Chargehound's visual system — colors, typography, components, and personality — extracted from https://www.chargehound.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/chargehound
• Machine-readable JSON: https://characterquilt.com/branding/chargehound.json
• Per-page llms.txt: https://characterquilt.com/branding/chargehound/llms.txt

Quick Facts

Color Palette

• primary: #337AB7
• secondary: #3C763D
• accent: #9DFAA1
• background: #FFFFFF
• textPrimary: #333333
• link: #9DFAA1

Typography

• primary: Avenir Next Medium — https://fonts.google.com/specimen/Avenir+Next+Medium
• heading: HCo Whitney SSm — https://fonts.google.com/specimen/HCo+Whitney+SSm

Visual Assets

• Logo: https://www.paypalobjects.com/chargehound/chargehound.svg
• Favicon: https://www.chargehound.com/static/favicons/apple-touch-icon.png?v=c6de92982ae54b11fc6790dc6e03b244af981541253324ec0c38a8b7ee2d32e8c28a690c4eca7b4cbcf68e0fb3cc3b79ab754dca80d115fb2c5c5889385520be
• Social card (og:image): https://www.paypalobjects.com/chargehound/chargehound-meta.png

UI Components

• input: background=#FFFFFF, textColor=#333333, borderColor=#D8D8D8, borderRadius=3px, shadow=none
• buttonPrimary: background=#9DFAA1, textColor=#074202, borderRadius=3px, shadow=rgba(0, 0, 0, 0.28) 0px 1px 3px 0px
• buttonSecondary: background=#FFFFFF, textColor=#0070BA, borderColor=#0070BA, borderRadius=24px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses dealing with credit card disputes

Chargehound Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• TechStyle Case Study — Chargehound
  • Image: https://i.ytimg.com/vi/KS2Wq-G6s58/maxresdefault.jpg
  • Source: https://www.chargehound.com/case-studies/techstyle
• Automate credit card disputes and chargebacks — Chargehound
  • Image: https://www.paypalobjects.com/chargehound/chargehound-meta.png
  • Source: https://www.chargehound.com/
• Chargehound - 2026 Company Profile, Team, Funding & Competitors - Tracxn
  • Image: https://cdn.tracxn.com/images/seo/social/companies/chargehound-overview-1756992080021.webp
  • Source: https://tracxn.com/d/companies/chargehound/__3wR1joUPEgHnzHPKrs7foq_NondLDUBomHvACDPG1PU
• Chargehound integrates with American Express to automate chargebacks - FinLedger
  • Image: https://finledger.com/wp-content/uploads/sites/5/2020/12/Chargehound-stats-page.png?w=1024
  • Source: https://finledger.com/articles/chargehound-integrates-with-american-express-to-automate-chargebacks/
• Chargehound – Medium
  • Image: https://miro.medium.com/v2/resize:fill:320:214/1*DP79FY6ZPASOqvqaYVDWaw.png
  • Source: https://chargehound.medium.com/
• Justt Vs. Chargehound: AI-Powered Chargeback Automation or Drag & Drop Templates - Justt
  • Image: https://justt.ai/wp-content/uploads/2025/08/Chargeback-Chargehound.png
  • Source: https://justt.ai/comparisons/chargehound-vs-justt/