Champ Brand Identity

A complete profile of Champ's visual system — colors, typography, components, and personality — extracted from https://trychamp.co/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/champ
• Machine-readable JSON: https://characterquilt.com/branding/champ.json
• Per-page llms.txt: https://characterquilt.com/branding/champ/llms.txt

Quick Facts

Color Palette

• primary: #18233B
• secondary: #4F38E0
• accent: #4F38E0
• background: #FFFFFF
• textPrimary: #09152B
• link: #09152B

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#4F38E0, textColor=#F7F9FC, borderRadius=50px, shadow=none
• buttonSecondary: background=#D2CAFF, textColor=#09152B, borderRadius=50px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: sales professionals and businesses looking for AI-driven sales solutions

Champ Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Champ AI SD
  • Image:
  • Source: https://trychamp.co/legacy-home
• Champ AI SDR
  • Image:
  • Source: https://trychamp.co/
• Champ AI SDR
  • Image:
  • Source: https://trychamp.co/
• Champ AI SDR
  • Image:
  • Source: https://trychamp.co/
• Champ AI SDR
  • Image:
  • Source: https://trychamp.co/
• Champ AI SDR
  • Image:
  • Source: https://trychamp.co/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#18233B",
    "secondary": "#4F38E0",
    "accent": "#4F38E0",
    "background": "#FFFFFF",
    "textPrimary": "#09152B",
    "link": "#09152B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "76px",
      "h2": "43px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4F38E0",
      "textColor": "#F7F9FC",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#D2CAFF",
      "textColor": "#09152B",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://trychamp.co/hs-fs/hubfs/transparent-1.png?width=150&height=56&name=transparent-1.png",
    "favicon": "https://trychamp.co/hubfs/transparent%20favicon.png",
    "ogImage": null,
    "logoHref": "https://trychamp.co"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Champ'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "See a demo",
      "reasoning": "Button #1 'See a demo' uses the vibrant brand color #4F38E0, indicating it is the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Get started today",
      "reasoning": "Button #0 'Get started today' uses a different color #D2CAFF, making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "sales professionals and businesses looking for AI-driven sales solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Champ'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}