# Chaldal Brand Identity

A complete profile of **Chaldal**'s visual system — colors, typography, components, and personality — extracted from http://chaldal.com. Built for designers, agents, and AI tools.

## Quick Facts

| Field  | Value    |
|--------|----------|
| Primary| #7F4CC1 |
| Accent | #7F4CC1 |
| Body Font | Arial |
| Heading Font | Arial |

## Color Palette

- primary: #7F4CC1
- secondary: #FF686E
- accent: #7F4CC1
- background: #FFFFFF
- textPrimary: #000000
- link: #7533CB

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Arial — https://fonts.google.com/specimen/Arial

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=#C8C8C8, borderRadius=6px, shadow=none
- buttonPrimary: background=#7F4CC1, textColor=#FFFFFF, borderRadius=10px, shadow=rgba(0, 0, 0, 0.3) 0px 1px 3px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: urban consumers in Bangladesh

## Chaldal Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Deshi Gajor (Local Carrot) ± 25 gm - Online Grocery Shopping and Delivery in Bangladesh | Buy fresh food items, personal care, baby products and more**
  - Image: 
  - Source: [Chaldal - Deshi Gajor](https://chaldal.com/carrot-deshi-net-weight-20-gm-500-gm?srsltid=AfmBOorGZDGlBnFb3uK7mQlZxHg-4c2sCp4kj8yoQnnjrPkQHPLnx2SU)
- **SMC Plus Orange Electrolyte Drink 250 ml (Combo Pack) - Online Grocery Shopping and Delivery in Bangladesh | Buy fresh food items, personal care, baby products and more**
  - Image: 
  - Source: [Chaldal - SMC Plus](https://chaldal.com/smc-plus-orange-flavor-250-ml-x-6-pcs-combo-pack-6-pcs?srsltid=AfmBOorCe41NMAV781cjyVZKTSJVbNGWMLJQ8Amm9rD5lrUGDjnulEIx)
- **Red Tomato ± 25 gm - Online Grocery Shopping and Delivery in Bangladesh | Buy fresh food items, personal care, baby products and more**
  - Image: 
  - Source: [Chaldal - Red Tomato](https://chaldal.com/red-tomato-500-gm?srsltid=AfmBOopxC6lNFq6kMILB2RKNXCC9_Q0uErkcv8xQ2YnZH4q6ZnZ92bA1)
- **Lau Shak (Sweet Bitter Melon Leaves) - Online Grocery Shopping and Delivery in Bangladesh | Buy fresh food items, personal care, baby products and more**
  - Image: 
  - Source: [Chaldal - Lau Shak](https://chaldal.com/lau-shak-1-bundle-2?srsltid=AfmBOoqk-lk81lOkHBz5veXgJuQSiBuIlVIsokALaFVZAn3LkZF0pmNt)
- **Meril Baby Lotion - Online Grocery Shopping and Delivery in Bangladesh | Buy fresh food items, personal care, baby products and more**
  - Image: 
  - Source: [Chaldal - Meril Baby Lotion](https://chaldal.com/meril-baby-lotion-200-ml?srsltid=AfmBOoqQTz3phQLnKAgg7_WzcFWVgJeysAqkIfGiNW9D0ZfZyB0mIEUv)
- **Recipes - Online Grocery Shopping and Delivery in Bangladesh | Buy fresh food items, personal care, baby products and more**
  - Image: 
  - Source: [Chaldal - Recipes](https://chaldal.com/recipes?srsltid=AfmBOoqLpFZ1VsSEIgTg-wPitMIPw19Ok2yFis_F2OzBGWev0zlgA_ug)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Arial",
 "role": "body"
 },
 {
 "family": "Segoe UI",
 "role": "body"
 },
 {
 "family": "Helvetica",
 "role": "body"
 },
 {
 "family": "Droid Sans",
 "role": "body"
 },
 {
 "family": "Verdana",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#7F4CC1",
 "secondary": "#FF686E",
 "accent": "#7F4CC1",
 "background": "#FFFFFF",
 "textPrimary": "#000000",
 "link": "#7533CB"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Arial",
 "heading": "Arial"
 },
 "fontStacks": {
 "heading": [
 "Segoe UI",
 "Helvetica",
 "Droid Sans",
 "Arial",
 "lucida grande",
 "tahoma",
 "Verdana",
 "sans-serif"
 ],
 "body": [
 "Segoe UI",
 "Helvetica",
 "Droid Sans",
 "Arial",
 "lucida grande",
 "tahoma",
 "Verdana",
 "sans-serif"
 ],
 "paragraph": [
 "Segoe UI",
 "Helvetica",
 "Droid Sans",
 "Arial",
 "lucida grande",
 "tahoma",
 "Verdana",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "12px",
 "h2": "40px",
 "body": "12px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "7px"
 },
 "components": {
 "input": {
 "background": "#FFFFFF",
 "textColor": "#000000",
 "borderColor": "#C8C8C8",
 "borderRadius": "6px",
 "borderRadiusCorners": {
 "topLeft": "6px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "6px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#7F4CC1",
 "textColor": "#FFFFFF",
 "borderRadius": "10px",
 "borderRadiusCorners": {
 "topLeft": "10px",
 "topRight": "10px",
 "bottomRight": "10px",
 "bottomLeft": "10px"
 },
 "shadow": "rgba(0, 0, 0, 0.3) 0px 1px 3px 0px"
 }
 },
 "images": {
 "logo": "https://i.chaldn.com/asset/egg-chaldal-web-release-id-29454/https/Default/components/header/Header/images/logo-small-v2.svg?q=best&webp=1",
 "favicon": "https://i.chaldn.com/asset/egg-chaldal-web-release-id-29454/https/Default/stores/chaldal/root/touch-icon-iphone.png?q=low&alpha=1",
 "ogImage": "https://i.chaldn.com/asset/egg-chaldal-web-release-id-29454/https/Default/resources/images/egg-480.png?q=low&alpha=1",
 "logoHref": "/"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 3,
 "reasoning": "Selected #3 because it is visible, medium-sized, located near the top, and links to the homepage, matching the brand's identity as inferred from the URL and page title.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Start Shopping",
 "reasoning": "The 'Start Shopping' button is likely the primary CTA due to its action-oriented text and vibrant brand color, encouraging users to begin their shopping experience."
 },
 "secondary": {
 "index": -1,
 "text": "N/A",
 "reasoning": "All buttons share the same color, making it impossible to select a secondary button with a different background color."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "urban consumers in Bangladesh"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 3,
 "selectedLogoReasoning": "Selected #3 because it is visible, medium-sized, located near the top, and links to the homepage, matching the brand's identity as inferred from the URL and page title.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}
```