# Chaldal Brand Identity

A complete profile of **Chaldal**'s visual system — colors, typography, components, and personality — extracted from http://chaldal.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/chaldal
- Machine-readable JSON: https://characterquilt.com/branding/chaldal.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #7F4CC1 |
| Accent | #7F4CC1 |
| Body Font | Arial |
| Heading Font | Arial |

## Color Palette

- primary: #7F4CC1
- secondary: #FF686E
- accent: #7F4CC1
- background: #FFFFFF
- textPrimary: #000000
- link: #7533CB

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Arial — https://fonts.google.com/specimen/Arial

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=#C8C8C8, borderRadius=6px, shadow=none
- buttonPrimary: background=#7F4CC1, textColor=#FFFFFF, borderRadius=10px, shadow=rgba(0, 0, 0, 0.3) 0px 1px 3px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: urban consumers in Bangladesh

## Chaldal Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Deshi Gajor (Local Carrot) ± 25 gm - Online Grocery Shopping and Delivery  in Bangladesh | Buy fresh food items, personal care, baby products and more**  
    
  Source: [Deshi Gajor](https://chaldal.com/carrot-deshi-net-weight-20-gm-500-gm?srsltid=AfmBOorGZDGlBnFb3uK7mQlZxHg-4c2sCp4kj8yoQnnjrPkQHPLnx2SU)
- **SMC Plus Orange Electrolyte Drink 250 ml (Combo Pack) - Online Grocery  Shopping and Delivery in Bangladesh | Buy fresh food items, personal care,  baby products and more**  
    
  Source: [SMC Drink](https://chaldal.com/smc-plus-orange-flavor-250-ml-x-6-pcs-combo-pack-6-pcs?srsltid=AfmBOorCe41NMAV781cjyVZKTSJVbNGWMLJQ8Amm9rD5lrUGDjnulEIx)
- **Red Tomato ± 25 gm - Online Grocery Shopping and Delivery in Bangladesh |  Buy fresh food items, personal care, baby products and more**  
    
  Source: [Red Tomato](https://chaldal.com/red-tomato-500-gm?srsltid=AfmBOopxC6lNFq6kMILB2RKNXCC9_Q0uErkcv8xQ2YnZH4q6ZnZ92bA1)
- **Lau Shak (Sweet Bitter Melon Leaves) - Online Grocery Shopping and Delivery  in Bangladesh | Buy fresh food items, personal care, baby products and more**  
    
  Source: [Lau Shak](https://chaldal.com/lau-shak-1-bundle-2?srsltid=AfmBOoqk-lk81lOkHBz5veXgJuQSiBuIlVIsokALaFVZAn3LkZF0pmNt)
- **Meril Baby Lotion - Online Grocery Shopping and Delivery in Bangladesh |  Buy fresh food items, personal care, baby products and more**  
    
  Source: [Meril Baby Lotion](https://chaldal.com/meril-baby-lotion-200-ml?srsltid=AfmBOoqQTz3phQLnKAgg7_WzcFWVgJeysAqkIfGiNW9D0ZfZyB0mIEUv)
- **Recipes - Online Grocery Shopping and Delivery in Bangladesh | Buy fresh  food items, personal care, baby products and more**  
    
  Source: [Recipes](https://chaldal.com/recipes?srsltid=AfmBOoqLpFZ1VsSEIgTg-wPitMIPw19Ok2yFis_F2OzBGWev0zlgA_ug)

## Working with these fonts

Not found on Google Fonts? CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Droid Sans",
      "role": "body"
    },
    {
      "family": "Verdana",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#7F4CC1",
    "secondary": "#FF686E",
    "accent": "#7F4CC1",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#7533CB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "Segoe UI",
        "Helvetica",
        "Droid Sans",
        "Arial",
        "lucida grande",
        "tahoma",
        "Verdana",
        "sans-serif"
      ],
      "body": [
        "Segoe UI",
        "Helvetica",
        "Droid Sans",
        "Arial",
        "lucida grande",
        "tahoma",
        "Verdana",
        "sans-serif"
      ],
      "paragraph": [
        "Segoe UI",
        "Helvetica",
        "Droid Sans",
        "Arial",
        "lucida grande",
        "tahoma",
        "Verdana",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "12px",
      "h2": "40px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "7px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#C8C8C8",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#7F4CC1",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(0, 0, 0, 0.3) 0px 1px 3px 0px"
    }
  },
  "images": {
    "logo": "https://i.chaldn.com/asset/egg-chaldal-web-release-id-29454/https/Default/components/header/Header/images/logo-small-v2.svg?q=best&webp=1",
    "favicon": "https://i.chaldn.com/asset/egg-chaldal-web-release-id-29454/https/Default/stores/chaldal/root/touch-icon-iphone.png?q=low&alpha=1",
    "ogImage": "https://i.chaldn.com/asset/egg-chaldal-web-release-id-29454/https/Default/resources/images/egg-480.png?q=low&alpha=1",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 3,
    "reasoning": "Selected #3 because it is visible, medium-sized, located near the top, and links to the homepage, matching the brand's identity as inferred from the URL and page title.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start Shopping",
      "reasoning": "The 'Start Shopping' button is likely the primary CTA due to its action-oriented text and vibrant brand color, encouraging users to begin their shopping experience."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same color, making it impossible to select a secondary button with a different background color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "urban consumers in Bangladesh"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 3,
        "selectedLogoReasoning": "Selected #3 because it is visible, medium-sized, located near the top, and links to the homepage, matching the brand's identity as inferred from the URL and page title.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```