Chainalysis Brand Identity

A complete profile of Chainalysis's visual system — colors, typography, components, and personality — extracted from https://trust.chainalysis.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://trust.chainalysis.com.

• primary
  #293972
rgb(41, 57, 114)
• accent
  #293972
rgb(41, 57, 114)
• background
  #FFFFFF
rgb(255, 255, 255)
• textPrimary
  #151414
rgb(21, 20, 20)
• link
  #293972
rgb(41, 57, 114)

Typography

Each font links to its Google Fonts page where available.

• primary: Inter
  Inter Google Fonts →
• heading: Ubuntu
  Ubuntu Google Fonts →

Visual Assets

UI Components

Live previews rendered using Chainalysis's actual button styles.

• Button Primary
  buttonPrimary

  • background: #293972
  • textColor: #FFFFFF
  • borderColor: #293972
  • borderRadius: 4px
  • shadow: none

• Button Secondary
  buttonSecondary

  • background: #FFFFFF
  • textColor: #151414
  • borderRadius: 4px
  • shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals

Frequently Asked Questions

• What is Chainalysis's primary brand color?
  Chainalysis's primary brand color is #293972. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Chainalysis use?
  Chainalysis uses Inter for body text and Ubuntu for headings. Fonts were detected on https://trust.chainalysis.com as part of their live design system.

• Does Chainalysis use a light or dark theme?
  Chainalysis's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Chainalysis's logo?
  Chainalysis's logo is available directly on their site (https://trust.chainalysis.com). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://trust.chainalysis.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Chainalysis.