llms.txt

Certus AI Brand Identity

A complete profile of Certus AI's visual system — colors, typography, components, and personality — extracted from https://www.certus-ai.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #9D1226
Accent #EE2B47
Body Font Gotham
Heading Font Gotham

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: restaurant owners and managers

Certus AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Gotham",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#9D1226",
  "secondary": "#F5A623",
  "accent": "#EE2B47",
  "background": "#FFFFFF",
  "textPrimary": "#252424",
  "link": "#EE2B47"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Gotham",
   "heading": "Gotham"
  },
  "fontStacks": {
   "heading": [
    "Gotham",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Gotham",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Gotham",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "48px",
   "h2": "32px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "12px"
 },
 "components": {
  "input": {
   "background": "#EEEEEE",
   "textColor": "#252424",
   "borderColor": "#CCCCCC",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#9D1226",
   "textColor": "#FFFFFF",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#EE2B47",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/694d1ac7dc0a1e269d102252/694d21b0b75e2dfdec615d82_Group%202121453568%20(1).svg",
  "favicon": "https://cdn.prod.website-files.com/694d1ac7dc0a1e269d102252/6957a3b5169f1a05e7079947_faviconV2%20(4).png",
  "ogImage": "https://cdn.prod.website-files.com/694d1ac7dc0a1e269d102252/6957a42d9643f586cfbca9a4_MMFy4ZMetw5yaCX6rN4uj0uAig%20(1).png"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 3,
  "reasoning": "Logo rejected: Red flags detected (menu word). Selected #3 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
  "confidence": 0.9,
  "rejected": true,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Start your integration",
   "reasoning": "Button #0 ('Start your integration') uses a vibrant brand color (#9D1226) and has action-oriented text, making it the primary CTA."
  },
  "secondary": {
   "index": 4,
   "text": "Book a demo",
   "reasoning": "Button #4 ('Book a demo') has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "restaurant owners and managers"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 3,
    "selectedLogoReasoning": "Selected #3 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}