# Certus AI Brand Identity

A complete profile of **Certus AI**'s visual system — colors, typography, components, and personality — extracted from https://www.certus-ai.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/certus-ai
- Machine-readable JSON: https://characterquilt.com/branding/certus-ai.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #9D1226 |
| Accent | #EE2B47 |
| Body Font | Gotham |
| Heading Font | Gotham |

## Color Palette

- primary: #9D1226
- secondary: #F5A623
- accent: #EE2B47
- background: #FFFFFF
- textPrimary: #252424
- link: #EE2B47

## Typography

- primary: Gotham — https://fonts.google.com/specimen/Gotham
- heading: Gotham — https://fonts.google.com/specimen/Gotham

## Visual Assets

- Logo: .svg)
- Favicon: .png)
- Social card (og:image): .png)

## UI Components

- input: background=#EEEEEE, textColor=#252424, borderColor=#CCCCCC, borderRadius=12px, shadow=none
- buttonPrimary: background=#9D1226, textColor=#FFFFFF, borderRadius=12px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#EE2B47, borderRadius=12px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: restaurant owners and managers

## Certus AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **AI Phone Agent for Restaurants | Certus AI | 24/7 Orders**
  - Image: 
  - Source: [Certus AI](https://www.certus-ai.com/)
- **AI Phone Agent for Restaurants | Certus AI | 24/7 Orders**
  - Image: 
  - Source: [Certus AI](https://www.certus-ai.com/)
- **AI Phone Agent for Restaurants | Certus AI | 24/7 Orders**
  - Image: 
  - Source: [Certus AI](https://www.certus-ai.com/)
- **AI Phone Agent for Restaurants | Certus AI | 24/7 Orders**
  - Image: 
  - Source: [Certus AI](https://www.certus-ai.com/)
- **Restaurant AI Phone System Setup | How It Works | Certus AI**
  - Image: 
  - Source: [How It Works](https://www.certus-ai.com/how-it-works)
- **Restaurant AI Blog | Certus AI Insights & Tips**
  - Image: 
  - Source: [AI Blog](https://www.certus-ai.com/blogs)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Gotham",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#9D1226",
    "secondary": "#F5A623",
    "accent": "#EE2B47",
    "background": "#FFFFFF",
    "textPrimary": "#252424",
    "link": "#EE2B47"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Gotham",
      "heading": "Gotham"
    },
    "fontStacks": {
      "heading": [
        "Gotham",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Gotham",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Gotham",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "32px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "#EEEEEE",
      "textColor": "#252424",
      "borderColor": "#CCCCCC",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#9D1226",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#EE2B47",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/694d1ac7dc0a1e269d102252/694d21b0b75e2dfdec615d82_Group%202121453568%20(1).svg",
    "favicon": "https://cdn.prod.website-files.com/694d1ac7dc0a1e269d102252/6957a3b5169f1a05e7079947_faviconV2%20(4).png",
    "ogImage": "https://cdn.prod.website-files.com/694d1ac7dc0a1e269d102252/6957a42d9643f586cfbca9a4_MMFy4ZMetw5yaCX6rN4uj0uAig%20(1).png"
  }
}
```