# Certainly Health Brand Identity

A complete profile of **Certainly Health**'s visual system — colors, typography, components, and personality — extracted from https://certainlyhealth.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/certainly-health
- Machine-readable JSON: https://characterquilt.com/branding/certainly-health.json
- Per-page llms.txt: https://characterquilt.com/branding/certainly-health/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #186447 |
| Accent | #186447 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #186447
- secondary: #111928
- accent: #186447
- background: #FFFFFF
- textPrimary: #000000
- link: #6B7280

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://glowup.certainlyhealth.com/certainly-logo.svg
- Favicon: https://glowup.certainlyhealth.com/favicon.ico

## UI Components

- buttonPrimary: background=#186447, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=12px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px

## Brand Personality

Tone: modern · Energy: medium · Audience: health-conscious individuals seeking personalized wellness solutions

## Certainly Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Book Online with Rachel Moradian, PA, MedSpa | Certainly Health**  
  - Image: https://certainly-health-images.s3.amazonaws.com/provider_business_photos/1972243244/eYSBK.jpeg  
  - Source: https://certainlyhealth.com/provider/rachel-moradian-pa-138937
- **Botox and Alternative Treatments for TMJ Disorder | Certainly Health**  
  - Image: https://cdn.prod.website-files.com/64e41b9a52e032b704ab4a04/6690439c76f3162d40db568c_2nd%20blog.webp  
  - Source: https://certainlyhealth.com/blog/botox-and-alternative-treatments-for-tmj-disorder
- **Book Online with Dr. Akis Ntonos, DNP, MedSpa | Certainly Health**  
  - Image: https://certainly-health-images.s3.amazonaws.com/provider_business_photos/1801541479/NwWml.jpeg  
  - Source: https://certainlyhealth.com/provider/dr-akis-ntonos-dnp-820381
- **How much does Botox cost in NYC in 2026? | Certainly Health**  
  - Image: https://cdn.prod.website-files.com/64e41b9a52e032b704ab4a04/66201ecbdbd2fc20ee2a3637_kevin.jpeg  
  - Source: https://certainlyhealth.com/blog/botox-cost
- **Book Online with Dr. Akis Ntonos, DNP, MedSpa | Certainly Health**  
  - Image: https://certainly-health-images.s3.amazonaws.com/provider_business_photos/1801541479/ivClx.jpeg  
  - Source: https://certainlyhealth.com/provider/dr-akis-ntonos-dnp-820381
- **Botox and Alternative Treatments for TMJ Disorder | Certainly Health**  
  - Image: https://cdn.prod.website-files.com/64e41b9a52e032b704ab4a04/665e85490391f529753f7f66_13.webp  
  - Source: https://certainlyhealth.com/blog/botox-and-alternative-treatments-for-tmj-disorder

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#186447",
    "secondary": "#111928",
    "accent": "#186447",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#6B7280"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#186447",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px"
    }
  },
  "images": {
    "logo": "https://glowup.certainlyhealth.com/certainly-logo.svg",
    "favicon": "https://glowup.certainlyhealth.com/favicon.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Certainly"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'Certainly'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get your glow-up plan",
      "reasoning": "Button #0 has a vibrant brand color (#186447) and action-oriented text ('Get your glow-up plan'), making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "💉Treatment StrategyWhat's worth considering for different budgets and goals (skincare vs injectable",
      "reasoning": "Button #1 has a different background color (#FFFFFF) and serves as a secondary action with informative text."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "health-conscious individuals seeking personalized wellness solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'Certainly'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```