Centralize Brand Identity

A complete profile of Centralize's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #034B3B
• secondary: #0082F3
• accent: #034B3B
• background: #FFFFFF
• textPrimary: #1B1C1B
• link: #3898EC

Typography

• primary: Gt Standard — https://fonts.google.com/specimen/Gt+Standard
• heading: Gt Standard — https://fonts.google.com/specimen/Gt+Standard

Visual Assets

• Logo: .svg)
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#034B3B, textColor=#FFFFFF, borderColor=#F6F6F6, borderRadius=6px, shadow=none
• buttonSecondary: background=#E4E4E4, textColor=#1B1C1B, borderColor=#E4E4E4, borderRadius=6px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: revenue teams and business professionals

Centralize Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Centralize | Relationship Intelligence for Revenue Teams
  • Image:
  • Source: https://www.usecentralize.com/
• Centralize | Relationship Intelligence for Revenue Teams
  • Image:
  • Source: https://www.usecentralize.com/
• Centralize | Relationship Intelligence for Revenue Teams
  • Image:
  • Source: https://www.usecentralize.com/
• Data Centralization: Why and How to Centralize Data
  • Image:
  • Source: https://www.kohezion.com/blog/data-centralization
• How to Create a Landing Page in 10 Easy Steps
  • Image:
  • Source: https://beefree.io/blog/how-to-create-a-landing-page-in-10-easy-steps

Working with these fonts

Not found on Google Fonts? CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Gt Standard",
   "role": "body"
  },
  {
   "family": "ABC Diatype Mono",
   "role": "monospace"
  }
 ],
 "colors": {
  "primary": "#034B3B",
  "secondary": "#0082F3",
  "accent": "#034B3B",
  "background": "#FFFFFF",
  "textPrimary": "#1B1C1B",
  "link": "#3898EC"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Gt Standard",
   "heading": "Gt Standard"
  },
  "fontStacks": {
   "heading": [
    "Gt Standard",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Gt Standard",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Gt Standard",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "40px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#034B3B",
   "textColor": "#FFFFFF",
   "borderColor": "#F6F6F6",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#E4E4E4",
   "textColor": "#1B1C1B",
   "borderColor": "#E4E4E4",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/68b575724770c1e3b217c335/68b636863728bbba26c74bf1_svg433442882_1180%20(1).svg",
  "favicon": "https://cdn.prod.website-files.com/68b575724770c1e3b217c335/68b6fa5d2cf376b9a019d92b_Layer_1.png",
  "ogImage": "https://cdn.prod.website-files.com/68b575724770c1e3b217c335/69badda43751eee14c02901c_og_v2.png",
  "logoHref": "#hero",
  "logoAlt": "CENTRALIZE"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "revenue teams and business professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
}