Central Brand Identity

A complete profile of Central's visual system — colors, typography, components, and personality — extracted from https://centralhq.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #958F80
• accent: #E50000
• background: #0E0E0E
• textPrimary: #0E0E0E
• link: #E50000

Typography

• primary: Söhne Buch — https://fonts.google.com/specimen/Söhne+Buch
• heading: American Grotesk Condensed Bold — https://fonts.google.com/specimen/American+Grotesk+Condensed+Bold

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#E50000, textColor=#0000EE, borderRadius=2px, shadow=none
• buttonSecondary: background=#302E2B, textColor=#0000EE, borderRadius=2px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Central Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Central raises $8.6M from First Round Capital & YC
  • Image:
  • Source: https://centralhq.com/first
• zip-up jacket | Central
  • Image:
  • Source: https://shop.centralhq.com/products/zip-up-jacket

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Söhne Buch",
      "role": "body"
    },
    {
      "family": "American Grotesk Condensed Bold",
      "role": "heading"
    },
    {
      "family": "Söhne Kräftig",
      "role": "unknown"
    },
    {
      "family": "Söhne Mono Buch",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#958F80",
    "accent": "#E50000",
    "background": "#0E0E0E",
    "textPrimary": "#0E0E0E",
    "link": "#E50000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Söhne Buch",
      "heading": "American Grotesk Condensed Bold"
    },
    "fontStacks": {
      "heading": [
        "American Grotesk Condensed Bold",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Söhne Kräftig",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "57.5397px",
      "h2": "27px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E50000",
      "textColor": "#0000EE",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#302E2B",
      "textColor": "#0000EE",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/My6wHIQubXKZ3zAYrDSxPcmy3rY.png?width=1491&height=232",
    "favicon": "https://framerusercontent.com/images/qVPDzbemkzi44TfrD4fliOubAhk.png",
    "ogImage": "https://framerusercontent.com/images/aJQCMTIKlway0KxKXpscRUJ4b4k.png",
    "logoHref": "./",
    "logoAlt": "Central Logo"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}