# Central Brand Identity

A complete profile of **Central**'s visual system — colors, typography, components, and personality — extracted from https://centralhq.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/central
- Machine-readable JSON: https://characterquilt.com/branding/central.json
- Per-page llms.txt: https://characterquilt.com/branding/central/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #E50000 |
| Body Font | Söhne Buch |
| Heading Font | American Grotesk Condensed Bold |

## Color Palette

- primary: #0000EE
- secondary: #958F80
- accent: #E50000
- background: #0E0E0E
- textPrimary: #0E0E0E
- link: #E50000

## Typography

- primary: Söhne Buch — https://fonts.google.com/specimen/Söhne+Buch
- heading: American Grotesk Condensed Bold — https://fonts.google.com/specimen/American+Grotesk+Condensed+Bold

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#E50000, textColor=#0000EE, borderRadius=2px, shadow=none
- buttonSecondary: background=#302E2B, textColor=#0000EE, borderRadius=2px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Central Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Central raises $8.6M from First Round Capital & YC**
  - Image: 
  - Source: https://centralhq.com/first
- **Central raises $8.6M from First Round Capital & YC**
  - Image: 
  - Source: https://centralhq.com/first
- **zip-up jacket | Central**
  - Image: 
  - Source: https://shop.centralhq.com/products/zip-up-jacket
- **Licenses | Central**
  - Image: 
  - Source: https://centralhq.com/legal/licenses
- **Privacy policy | Central**
  - Image: 
  - Source: https://centralhq.com/legal/pp
- **zip-up jacket | Central**
  - Image: 
  - Source: https://shop.centralhq.com/products/zip-up-jacket

## Working with these fonts

Not found on Google Fonts? Follow the flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font". 3. Hard-reload the page. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS and copy out the matching @font-face declarations. Only do this if you have permission to use the brand assets.