Central Brand Identity

A complete profile of Central's visual system — colors, typography, components, and personality — extracted from https://centralhq.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/central
• Machine-readable JSON: https://characterquilt.com/branding/central.json
• Per-page llms.txt: https://characterquilt.com/branding/central/llms.txt

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #958F80
• accent: #E50000
• background: #0E0E0E
• textPrimary: #0E0E0E
• link: #E50000

Typography

• primary: Söhne Buch — https://fonts.google.com/specimen/Söhne+Buch
• heading: American Grotesk Condensed Bold — https://fonts.google.com/specimen/American+Grotesk+Condensed+Bold

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#E50000, textColor=#0000EE, borderRadius=2px, shadow=none
• buttonSecondary: background=#302E2B, textColor=#0000EE, borderRadius=2px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Central Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Central raises $8.6M from First Round Capital & YC
  • Image:
  • Source: https://centralhq.com/first
• Central raises $8.6M from First Round Capital & YC
  • Image:
  • Source: https://centralhq.com/first
• zip-up jacket | Central
  • Image:
  • Source: https://shop.centralhq.com/products/zip-up-jacket
• Licenses | Central
  • Image:
  • Source: https://centralhq.com/legal/licenses
• Privacy policy | Central
  • Image:
  • Source: https://centralhq.com/legal/pp
• zip-up jacket | Central
  • Image:
  • Source: https://shop.centralhq.com/products/zip-up-jacket

Working with these fonts

Not found on Google Fonts? Follow the flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font". 3. Hard-reload the page. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS and copy out the matching @font-face declarations. Only do this if you have permission to use the brand assets.