# Central (Acquired by Mercury) Brand Identity

A complete profile of **Central (Acquired by Mercury)**'s visual system — colors, typography, components, and personality — extracted from [https://centralhq.com/](https://centralhq.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://centralhq.com/.

- **Primary:** #0000EE
- **Secondary:** #958F80
- **Accent:** #E50000
- **Background:** #0E0E0E
- **Text Primary:** #0E0E0E
- **Link:** #E50000

## Typography

Each font links to its Google Fonts page where available.

- **Primary:** Söhne Buch  
- **Heading:** American Grotesk Condensed Bold

## Visual Assets

*Logo*

*Favicon*

*Social Card*

## UI Components

Live previews rendered using Central (Acquired by Mercury)'s actual button styles.

- **Button Primary**  
  - Background: #E50000  
  - Text Color: #0000EE  
  - Border Radius: 2px  
  - Shadow: none

- **Button Secondary**  
  - Background: #302E2B  
  - Text Color: #0000EE  
  - Border Radius: 2px  
  - Shadow: none

## Brand Personality

- **Tone:** modern  
- **Energy:** medium  
- **Audience:** business professionals

## Central (Acquired by Mercury) Brand in the Wild

*Image: [framerusercontent.com](https://framerusercontent.com/images/me9nXlwV4MTU8Odtwu04SrxgpYA.png?width=2410&height=1538)*  
*Source: [centralhq.com](https://centralhq.com/first)*

*Image: [framerusercontent.com](https://framerusercontent.com/assets/RujWm5wmFPsKbDrYmdYz6spM8s.png)*  
*Source: [centralhq.com](https://centralhq.com/first)*

*Image: [imgproxy.fourthwall.com](https://imgproxy.fourthwall.com/mlQgopnUTxpbbk8uiZNLFOQ65WFCLpBMdP80f6VK_2M/w:1920/sm:1/enc/xYRMO9FlgDYpudny/WiDn1Y4_cxc0j_z5/N5AOsaMim2-iEWjv/4fY11wGVc4WPPt5k/C9WyAKwDlSXJbvYT/2B-1hZuY21ovl1pj/_btV4tfW4t79j4L9/X0wDJocfVWZKFv-r/mCGc1rmofbWaw2Ts/foqmlsg-b7o92qDw/XAoXZMTCbtMgL_go/G6Icwc7cVXEl7EQr/FS77jJX5UpKQ2ot6/neLvMaNmkLDIr7v2/XnAIGRd_eao)*  
*Source: [shop.centralhq.com](https://shop.centralhq.com/products/zip-up-jacket)*

## Frequently Asked Questions

1. **What is Central (Acquired by Mercury)'s primary brand color?**
   Central (Acquired by Mercury)'s primary brand color is #0000EE.

2. **What accent color does Central (Acquired by Mercury) use?**
   Central (Acquired by Mercury) uses #E50000 as an accent color.

3. **What font does Central (Acquired by Mercury) use?**
   Central uses Söhne Buch for body text and American Grotesk Condensed Bold for headings.

4. **Does Central (Acquired by Mercury) use a light or dark theme?**
   Central uses a dark color scheme, with a background of #0E0E0E.

5. **Where can I find Central (Acquired by Mercury)'s logo?**
   The current logo URL is included in the machine-readable JSON profile linked above.

6. **How was this brand profile generated?**
   This profile was extracted from https://centralhq.com/ using the Firecrawl branding extraction API.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Söhne Buch",
      "role": "body"
    },
    {
      "family": "American Grotesk Condensed Bold",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#958F80",
    "accent": "#E50000",
    "background": "#0E0E0E",
    "textPrimary": "#0E0E0E",
    "link": "#E50000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Söhne Buch",
      "heading": "American Grotesk Condensed Bold"
    }
  },
  "components": {
    "buttonPrimary": {
      "background": "#E50000",
      "textColor": "#0000EE",
      "borderRadius": "2px"
    },
    "buttonSecondary": {
      "background": "#302E2B",
      "textColor": "#0000EE",
      "borderRadius": "2px"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/My6wHIQubXKZ3zAYrDSxPcmy3rY.png?width=1491&height=232",
    "favicon": "https://framerusercontent.com/images/qVPDzbemkzi44TfrD4fliOubAhk.png",
    "ogImage": "https://framerusercontent.com/images/aJQCMTIKlway0KxKXpscRUJ4b4k.png"
  }
}
```