Central (Acquired by Mercury) Brand Identity

A complete profile of Central (Acquired by Mercury)'s visual system — colors, typography, components, and personality — extracted from https://centralhq.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://centralhq.com/.

• Primary: #0000EE
• Secondary: #958F80
• Accent: #E50000
• Background: #0E0E0E
• Text Primary: #0E0E0E
• Link: #E50000

Typography

Each font links to its Google Fonts page where available.

• Primary: Söhne Buch
• Heading: American Grotesk Condensed Bold

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Central (Acquired by Mercury)'s actual button styles.

• Button Primary

  • Background: #E50000
  • Text Color: #0000EE
  • Border Radius: 2px
  • Shadow: none

• Button Secondary

  • Background: #302E2B
  • Text Color: #0000EE
  • Border Radius: 2px
  • Shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: business professionals

Central (Acquired by Mercury) Brand in the Wild

Image: framerusercontent.com
Source: centralhq.com

Image: framerusercontent.com
Source: centralhq.com

Image: imgproxy.fourthwall.com
Source: shop.centralhq.com

Frequently Asked Questions

1. What is Central (Acquired by Mercury)'s primary brand color? Central (Acquired by Mercury)'s primary brand color is #0000EE.

2. What accent color does Central (Acquired by Mercury) use? Central (Acquired by Mercury) uses #E50000 as an accent color.

3. What font does Central (Acquired by Mercury) use? Central uses Söhne Buch for body text and American Grotesk Condensed Bold for headings.

4. Does Central (Acquired by Mercury) use a light or dark theme? Central uses a dark color scheme, with a background of #0E0E0E.

5. Where can I find Central (Acquired by Mercury)'s logo? The current logo URL is included in the machine-readable JSON profile linked above.

6. How was this brand profile generated? This profile was extracted from https://centralhq.com/ using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Söhne Buch",
      "role": "body"
    },
    {
      "family": "American Grotesk Condensed Bold",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#958F80",
    "accent": "#E50000",
    "background": "#0E0E0E",
    "textPrimary": "#0E0E0E",
    "link": "#E50000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Söhne Buch",
      "heading": "American Grotesk Condensed Bold"
    }
  },
  "components": {
    "buttonPrimary": {
      "background": "#E50000",
      "textColor": "#0000EE",
      "borderRadius": "2px"
    },
    "buttonSecondary": {
      "background": "#302E2B",
      "textColor": "#0000EE",
      "borderRadius": "2px"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/My6wHIQubXKZ3zAYrDSxPcmy3rY.png?width=1491&height=232",
    "favicon": "https://framerusercontent.com/images/qVPDzbemkzi44TfrD4fliOubAhk.png",
    "ogImage": "https://framerusercontent.com/images/aJQCMTIKlway0KxKXpscRUJ4b4k.png"
  }
}