# Cenote Brand Identity

A complete profile of **Cenote**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field      | Value     |
|------------|-----------|
| Primary    | #4D7780   |
| Accent     | #EE862B   |
| Body Font  | DM Sans   |
| Heading Font| Young Serif|

## Color Palette

- primary: #4D7780
- secondary: #0F292E
- accent: #EE862B
- background: #FAF8F5
- textPrimary: #124049
- link: #124049

## Typography

- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
- heading: Young Serif — https://fonts.google.com/specimen/Young+Serif

## Visual Assets

- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#EE862B, textColor=#0A2429, borderRadius=12px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(15, 41, 46, 0.1) 0px 4px 20px -4px
- buttonSecondary: background=#124049, textColor=#FBFBF8, borderColor=#FAF9F6, borderRadius=12px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and businesses looking for HIPAA-compliant AI solutions

## Cenote Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Cenote: HIPAA AI Sales Agents**
  - Image: 
  - Source: [Cenote](https://www.joincenote.com/)
- **Cenote: HIPAA AI Sales Agents**
  - Image: 
  - Source: [Cenote](https://www.joincenote.com/)
- **Cenote: HIPAA AI Sales Agents**
  - Image: 
  - Source: [Cenote](https://www.joincenote.com/)
- **Cenote: HIPAA AI Sales Agents**
  - Image: 
  - Source: [Cenote](https://www.joincenote.com/)
- **Cenote: HIPAA AI Sales Agents**
  - Image: 
  - Source: [Cenote](https://www.joincenote.com/)
- **Semi-private 3 waterfall Cenotes experience**
  - Image: 
  - Source: [Whattodoincancun](https://whattodoincancun.com/tour/cenotes-adventuring-tour/)

## Working with these fonts

Not found on Google Fonts?

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "DM Sans",
   "role": "body"
  },
  {
   "family": "Young Serif",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#4D7780",
  "secondary": "#0F292E",
  "accent": "#EE862B",
  "background": "#FAF8F5",
  "textPrimary": "#124049",
  "link": "#124049"
 },
 "typography": {
  "fontFamilies": {
   "primary": "DM Sans",
   "heading": "Young Serif"
  },
  "fontStacks": {
   "heading": [
    "Young Serif",
    "Georgia",
    "serif"
   ],
   "body": [
    "DM Sans",
    "system-ui",
    "sans-serif"
   ],
   "paragraph": [
    "DM Sans",
    "system-ui",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "60px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "2px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#EE862B",
   "textColor": "#0A2429",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(15, 41, 46, 0.1) 0px 4px 20px -4px"
  },
  "buttonSecondary": {
   "background": "#124049",
   "textColor": "#FBFBF8",
   "borderColor": "#FAF9F6",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "favicon": "https://www.joincenote.com/favicon.ico",
  "ogImage": "https://www.joincenote.com/logo.png"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "healthcare professionals and businesses looking for HIPAA-compliant AI solutions"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}
```