cenote.json

Cenote Brand Identity

A complete profile of Cenote's visual system — colors, typography, components, and personality — extracted from https://www.joincenote.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #4D7780
Accent #EE862B
Body Font DM Sans
Heading Font Young Serif

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and businesses looking for HIPAA-compliant AI solutions

Cenote Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Young Serif",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#4D7780",
    "secondary": "#0F292E",
    "accent": "#EE862B",
    "background": "#FAF8F5",
    "textPrimary": "#124049",
    "link": "#124049"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "Young Serif"
    },
    "fontStacks": {
      "heading": [
        "Young Serif",
        "Georgia",
        "serif"
      ],
      "body": [
        "DM Sans",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "60px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#EE862B",
      "textColor": "#0A2429",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(15, 41, 46, 0.1) 0px 4px 20px -4px"
    },
    "buttonSecondary": {
      "background": "#124049",
      "textColor": "#FBFBF8",
      "borderColor": "#FAF9F6",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://www.joincenote.com/favicon.ico",
    "ogImage": "https://www.joincenote.com/logo.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo was found. The candidate provided is a small icon related to Y Combinator, not the Cenote brand.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try it out for free",
      "reasoning": "Button #0 ('Try it out for free') is the primary CTA due to its vibrant orange color (#EE862B) and action-oriented text, which is typical for primary actions."
    },
    "secondary": {
      "index": 1,
      "text": "Schedule a Demo",
      "reasoning": "Button #1 ('Schedule a Demo') is selected as secondary because it has a different background color (#124049) and serves as a supportive action to the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals and businesses looking for HIPAA-compliant AI solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo was found. The candidate provided is a small icon related to Y Combinator, not the Cenote brand.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}