Celonis Brand Identity

A complete profile of Celonis's visual system — colors, typography, components, and personality — extracted from https://celonis.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://celonis.com.

• primary: #5CFE50 (rgb(92, 254, 80))
• accent: #5CFE50 (rgb(92, 254, 80))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #000000 (rgb(0, 0, 0))
• link: #5CFE50 (rgb(92, 254, 80))

Typography

Each font links to its Google Fonts page where available.

• primary: Poppins
  • Poppins Google Fonts →
• heading: Poppins
  • Poppins Google Fonts →
  • Poppins, helvetica, arial, sans-serif

Visual Assets

Logo

Social Card

UI Components

Live previews rendered using Celonis's actual button styles.

• Button Primary

  • background: #FFFFFF
  • textColor: #000000
  • borderRadius: 2px
  • shadow: none

• Button Secondary

  • background: #000000
  • textColor: #FFFFFF
  • borderColor: #767676
  • borderRadius: 2px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: business professionals

Celonis Brand in the Wild

Image: uploads-eu-west-1.insided.com

Source: community.celonis.com

Image: uploads-eu-west-1.insided.com

Source: community.celonis.com

Image: embed-ssl.wistia.com

Source: celonis.com

Frequently Asked Questions

1. What is Celonis's primary brand color?
   Celonis's primary brand color is #5CFE50. It anchors the visual identity across their website, product UI, and marketing materials.

2. What font does Celonis use?
   Celonis uses Poppins as the primary typeface across body and headings.

3. Does Celonis use a light or dark theme?
   Celonis's primary site uses a light color scheme, with a background of #FFFFFF.

4. Where can I find Celonis's logo?
   Celonis's logo is available directly on their site (https://celonis.com). The current logo URL is included in the machine-readable JSON profile linked above.

5. How was this brand profile generated?
   This profile was extracted from https://celonis.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Celonis.

Methodology

Brand data on this page was extracted from https://celonis.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#5CFE50",
    "accent": "#5CFE50",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#5CFE50"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "helvetica",
        "arial",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "helvetica",
        "arial",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "helvetica",
        "arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "80px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#767676",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20aria-hidden%3D%22true%22%20data-fc-idx%3D%220%22%3E%3Cuse%20href%3D%22%2Fdist%2Fassets%2Fspritemap.svg%23logo%22%2F%3E%3C%2Fsvg%3E",
    "favicon": null,
    "ogImage": "https://delivery-p141552-e1488202.adobeaemcloud.com/adobe/assets/urn:aaid:aem:df855fa1-2c83-4a48-8cad-536a7d5cb952/as/Meta_Image.png",
    "logoHref": "/"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}