CellChorus Brand Identity

A complete profile of CellChorus's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #008EBD
• accent: #008EBD
• background: #FFFFFF
• textPrimary: #000000
• link: #008EBD

Typography

• primary: Poppins — https://fonts.google.com/specimen/Poppins
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#008EBD, textColor=#FFFFFF, borderRadius=0px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: scientists and researchers

CellChorus Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Company — CellChorus
  • Image:
  • Source: https://cellchorus.com/about
• TIMING applied to develop novel dual-targeting CAR NK approach — CellChorus
  • Image:
  • Source: https://cellchorus.com/news/timing-applied-to-develop-novel-dual-targeting-car-nk-approach
• Careers — CellChorus
  • Image:
  • Source: https://cellchorus.com/careers
• CellChorus: Dynamic single-cell analysis
  • Image:
  • Source: https://cellchorus.com/
• Rebecca Berdeaux, PhD, joins CellChorus as Vice President of Science — CellChorus
  • Image:
  • Source: https://cellchorus.com/news/rebecca-berdeaux-phd-joins-cellchorus-as-vice-president-of-science
• Four abstracts at SITC 2024 to feature TIMING data — CellChorus
  • Image:
  • Source: https://cellchorus.com/news/four-abstracts-at-sitc-2024-to-feature-timing-data

Working with these fonts

Not found on Google Fonts? Instructions:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and note URLs.
4. Save font files locally.
5. Copy @font-face declarations from CSS.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Poppins",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#008EBD",
  "accent": "#008EBD",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#008EBD"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Poppins",
   "heading": "Poppins"
  },
  "fontStacks": {
   "heading": ["Poppins"],
   "body": ["sans-serif"],
   "paragraph": ["Poppins"]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "64px",
   "body": "20.8px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#008EBD",
   "textColor": "#FFFFFF",
   "borderRadius": "0px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderRadius": "0px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://images.squarespace-cdn.com/content/v1/5f467c6b965b0814b9e0ee96/1600966690520-3GPQFKKV5SC30QTUOUYA/CellChorus-logo2-PNG.png?format=1500w",
  "favicon": "https://images.squarespace-cdn.com/content/v1/5f467c6b965b0814b9e0ee96/ab39f323-3206-4e8d-9add-d3970e868ab3/favicon.ico?format=100w",
  "ogImage": "http://static1.squarespace.com/static/5f467c6b965b0814b9e0ee96/t/613b8b6fbcf2475b96a94c4b/1631292271944/CellChorus_logo_1500x500_JPG.jpg?format=1500w"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "scientists and researchers"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}