cellchorus.json

CellChorus Brand Identity

A complete profile of CellChorus's visual system — colors, typography, components, and personality — extracted from https://cellchorus.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #008EBD
Accent #008EBD
Body Font Poppins
Heading Font Poppins

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: scientists and researchers

CellChorus Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#008EBD",
    "accent": "#008EBD",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#008EBD"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Poppins"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "64px",
      "body": "20.8px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#008EBD",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://images.squarespace-cdn.com/content/v1/5f467c6b965b0814b9e0ee96/1600966690520-3GPQFKKV5SC30QTUOUYA/CellChorus-logo2-PNG.png?format=1500w",
    "favicon": "https://images.squarespace-cdn.com/content/v1/5f467c6b965b0814b9e0ee96/ab39f323-3206-4e8d-9add-d3970e868ab3/favicon.ico?format=100w",
    "ogImage": "http://static1.squarespace.com/static/5f467c6b965b0814b9e0ee96/t/613b8b6fbcf2475b96a94c4b/1631292271944/CellChorus_logo_1500x500_JPG.jpg?format=1500w",
    "logoHref": "/",
    "logoAlt": "CellChorus"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, has a medium size, and the alt text matches the brand name 'CellChorus'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Sign up for updates",
      "reasoning": "Button #0 ('Sign up for updates') is likely the primary CTA due to its action-oriented text and use of the brand's vibrant blue color, which is consistent with the primary brand color."
    },
    "secondary": {
      "index": 8,
      "text": "0\n              \n            \n          \n        \n      \n\n      \n\n\n\n\n\n\n\n\n\n\n\n\n  \n    \n  \n    \n  \n\n  \n",
      "reasoning": "Button #8 has a different background color (#FFFFFF) compared to the primary button, making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "scientists and researchers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, has a medium size, and the alt text matches the brand name 'CellChorus'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}