Cedalio Brand Identity

A complete profile of Cedalio's visual system — colors, typography, components, and personality — extracted from https://cedalio.com/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #B42318
• secondary: #425466
• accent: #F25C54
• background: #FFFAF4
• textPrimary: #F25C54
• link: #F25C54

Typography

• primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
• heading: Urbanist — https://fonts.google.com/specimen/Urbanist

Visual Assets

• Logo:
• Social card (og:image):

UI Components

• buttonPrimary: background=#F25C54, textColor=#FFFFFF, borderRadius=9999px, shadow=rgba(242, 92, 84, 0.4) 0px 4px 14px 0px, rgba(242, 92, 84, 0.4) 0px 0px 0px 0px
• buttonSecondary: background=#FFFFFF, textColor=#F25C54, borderRadius=9999px, shadow=rgba(0, 0, 0, 0.15) 0px 4px 14px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: businesses in LATAM

Cedalio Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Create an account | Cedalio
  • Image:
  • Source: https://docs.cedalio.com/introduction/quick-start/create-an-account
• New Feature Introducing Email Integration for Document Uploads
  • Image:
  • Source: https://blog.cedalio.com/introducing-email-integration-for-document-uploads/
• New Feature Introducing Utility Wholesaler Support
  • Image:
  • Source: https://blog.cedalio.com/new-feature-introducing-utility-wholesaler-support/
• Case Study - Cedalio
  • Image:
  • Source: https://blog.cedalio.com/tag/case-study/
• New Feature Locations Are Here: Automatically Organize and Optimize Your Consumption Data!
  • Image:
  • Source: https://blog.cedalio.com/new-feature-locations-are-here-automatically-organize-and-optimize-your-consumption-data/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Open Sans",
 "role": "body"
 },
 {
 "family": "Roboto",
 "role": "body"
 },
 {
 "family": "Urbanist",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#B42318",
 "secondary": "#425466",
 "accent": "#F25C54",
 "background": "#FFFAF4",
 "textPrimary": "#F25C54",
 "link": "#F25C54"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Open Sans",
 "heading": "Urbanist"
 },
 "fontStacks": {
 "heading": [
 "Urbanist",
 "Open Sans",
 "-apple-system",
 "BlinkMacSystemFont",
 "sans-serif"
 ],
 "body": [
 "Open Sans",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "sans-serif"
 ],
 "paragraph": [
 "Open Sans",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "72px",
 "h2": "52px",
 "body": "14px"
 }
 },
 "spacing": {
 "baseUnit": 8,
 "borderRadius": "8px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#F25C54",
 "textColor": "#FFFFFF",
 "borderRadius": "9999px",
 "borderRadiusCorners": {
 "topLeft": "9999px",
 "topRight": "9999px",
 "bottomRight": "9999px",
 "bottomLeft": "9999px"
 },
 "shadow": "rgba(242, 92, 84, 0.4) 0px 4px 14px 0px, rgba(242, 92, 84, 0.4) 0px 0px 0px 0px"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#F25C54",
 "borderRadius": "9999px",
 "borderRadiusCorners": {
 "topLeft": "9999px",
 "topRight": "9999px",
 "bottomRight": "9999px",
 "bottomLeft": "9999px"
 },
 "shadow": "rgba(0, 0, 0, 0.15) 0px 4px 14px 0px"
 }
 },
 "images": {
 "logo": "https://www.cedalio.com/logo-cedalio.png",
 "favicon": null,
 "ogImage": "https://www.cedalio.com/og-image-en.png",
 "logoHref": "#top",
 "logoAlt": "Cedalio"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 14,
 "reasoning": "Selected #14 because it is visible, located in the header, has a medium size, and the alt text matches the brand name 'Cedalio'.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 1,
 "text": "Schedule 30-min demo",
 "reasoning": "Button #1 uses the vibrant brand color #F25C54 and has action-oriented text 'Schedule 30-min demo', making it the primary CTA."
 },
 "secondary": {
 "index": 5,
 "text": "Schedule 30-min demo",
 "reasoning": "Button #5 has a different background color (#FFFFFF) and supports the primary action with similar text, making it a suitable secondary CTA."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "businesses in LATAM"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 14,
 "selectedLogoReasoning": "Selected #14 because it is visible, located in the header, has a medium size, and the alt text matches the brand name 'Cedalio'.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}