Catena Biosciences Brand Identity

A complete profile of Catena Biosciences's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #224158
• secondary: #007BFF
• accent: #E59A43
• background: #FFFFFF
• textPrimary: #0F2135
• link: #0F2135

Typography

• primary: Poppins — https://fonts.google.com/specimen/Poppins
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#E59A43, textColor=#0F2135, borderRadius=16px, shadow=rgba(0, 0, 0, 0.1) 0px 2px 8px 0px
• buttonSecondary: background=#0F2135, textColor=#FFFFFF, borderRadius=16px, shadow=rgba(0, 0, 0, 0.1) 0px 2px 8px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: scientific and biotech professionals

Catena Biosciences Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Catena Biosciences | Intellectual Property & Industry Research Alliances
  Image:
  Source: link
• About Us - CatenaBio
  Image:
  Source: link
• Catena Biosciences (@CatenaBio) / Posts / X
  Image:
  Source: link
• Catena Biosciences Expands Executive Leadership Team
  Image:
  Source: link
• Berkeley startup aims to be a game changer in autoimmune disease therapy - Berkeley News
  Image:
  Source: link

Working with these fonts

Not found on Google Fonts? Here’s how you can access them if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Poppins",
   "role": "body"
  },
  {
   "family": "Roboto",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#224158",
  "secondary": "#007BFF",
  "accent": "#E59A43",
  "background": "#FFFFFF",
  "textPrimary": "#0F2135",
  "link": "#0F2135"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Poppins",
   "heading": "Poppins"
  },
  "fontStacks": {
   "heading": [
    "Poppins",
    "sans-serif"
   ],
   "body": [
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "Noto Sans",
    "Liberation Sans",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "paragraph": [
    "Poppins",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "38.4px",
   "h2": "28.8px",
   "body": "17.6px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "5px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#E59A43",
   "textColor": "#0F2135",
   "borderRadius": "16px",
   "borderRadiusCorners": {
    "topLeft": "16px",
    "topRight": "16px",
    "bottomRight": "16px",
    "bottomLeft": "16px"
   },
   "shadow": "rgba(0, 0, 0, 0.1) 0px 2px 8px 0px"
  },
  "buttonSecondary": {
   "background": "#0F2135",
   "textColor": "#FFFFFF",
   "borderRadius": "16px",
   "borderRadiusCorners": {
    "topLeft": "16px",
    "topRight": "16px",
    "bottomRight": "16px",
    "bottomLeft": "16px"
   },
   "shadow": "rgba(0, 0, 0, 0.1) 0px 2px 8px 0px"
  }
 },
 "images": {
  "logo": "https://catenabio.com/wp-content/themes/catena/images/catena-logo.svg",
  "favicon": "https://catenabio.com/wp-content/uploads/2023/11/cropped-CTN-Favicon-color-32x32.png",
  "ogImage": null,
  "logoHref": "https://catenabio.com/",
  "logoAlt": "CatenaBio Home"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "scientific and biotech professionals"
 },
 "designSystem": {
  "framework": "bootstrap",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}