Castle Brand Identity

A complete profile of Castle's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FDD502
• secondary: #360B3A
• accent: #F5C518
• background: #000000
• textPrimary: #000000
• link: #2B0B2E

Typography

• primary: Roboto — https://fonts.google.com/specimen/Roboto
• heading: Roboto — https://fonts.google.com/specimen/Roboto

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#F5C518, textColor=#2B0B2E, borderRadius=10px, shadow=rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
• buttonSecondary: background=#000000, textColor=#FFFFFF, borderRadius=0px, shadow=none

Brand Personality

Tone: bold · Energy: high · Audience: tech-savvy individuals in India

Castle Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Reddy Book - #1 Official India ReddyBook ID Provider
  • Image:
  • Source: https://entercastle.com/
• Reddy Book - #1 Official India ReddyBook ID Provider
  • Image:
  • Source: https://entercastle.com/
• Reddy Book - #1 Official India ReddyBook ID Provider
  • Image:
  • Source: https://entercastle.com/
• Hovis: Castle, Beach • Ads of the World™ | Part of The Clio Network
  • Image:
  • Source: https://www.adsoftheworld.com/campaigns/castle
• The Castle Report - Podcast - Apple Podcasts
  • Image:
  • Source: https://podcasts.apple.com/us/podcast/the-castle-report/id765566205
• Website landing page for heritage, historical place, palace, architect, architectural heritage. landscape of ancient castle on top of the mountain. afternoon sunlight, flat design illustration. | Premium Vector
  • Image:
  • Source: https://www.freepik.com/premium-vector/website-landing-page-heritage-historical-place-palace-architect-architectural-heritage-landscape-ancient-castle-top-mountain-afternoon-sunlight-flat-design-illustration_8004415.htm

Working with these fonts

Not found on Google Fonts? Here are some instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FDD502",
    "secondary": "#360B3A",
    "accent": "#F5C518",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#2B0B2E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen-Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen-Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "55px",
      "h2": "30px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F5C518",
      "textColor": "#2B0B2E",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://entercastle.com/wp-content/uploads/2026/04/Reddy-Book-Edited-150x81.png",
    "favicon": "https://entercastle.com/wp-content/uploads/2026/03/cropped-Reddy-Anna-Logo-1-32x32.png",
    "ogImage": "https://entercastle.com/wp-content/uploads/2026/03/Reddy-Anna-1024x683.jpeg",
    "logoHref": "https://entercastle.com/",
    "logoAlt": "Reddy Book"
  },
  "personality": {
    "tone": "bold",
    "energy": "high",
    "targetAudience": "tech-savvy individuals in India"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}