# Cashmere Brand Identity

A complete profile of **Cashmere**'s visual system — colors, typography, components, and personality — extracted from https://cashmere.finance/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/cashmere
- Machine-readable JSON: https://characterquilt.com/branding/cashmere.json
- Per-page llms.txt: https://characterquilt.com/branding/cashmere/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6366F1 |
| Accent | #EEF2FF |
| Body Font | Segoe UI |
| Heading Font | Segoe UI |

## Color Palette

- primary: #6366F1
- accent: #EEF2FF
- background: #FFFFFF
- textPrimary: #6B7280
- link: #6B7280

## Typography

- primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
- heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

## Visual Assets

- Logo: 
- Favicon:

## UI Components

- input: background=#FFFFFF, textColor=#111827, borderColor=#D1D5DB, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
- buttonPrimary: background=#EEF2FF, textColor=#FFFFFF, borderRadius=6px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals interested in finance

## Cashmere Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Cashmere**  
  - Image:   
  - Source: https://www.cashmere.finance/
- **Create Transaction | Cashmere**  
  - Image:   
  - Source: https://docs.cashmere.finance/reference/idl-methods/create-transaction
- **IDL Methods | Cashmere**  
  - Image:   
  - Source: https://docs.cashmere.finance/reference/idl-methods
- **Getting Started | Cashmere**  
  - Image:   
  - Source: https://docs.cashmere.finance/
- **Cashmere**  
  - Image:   
  - Source: https://www.cashmere.finance/
- **Cashmere**  
  - Image:   
  - Source: https://www.cashmere.finance/

## Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Oxygen",
      "role": "body"
    },
    {
      "family": "Ubuntu",
      "role": "body"
    },
    {
      "family": "Cantarell",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6366F1",
    "accent": "#EEF2FF",
    "background": "#FFFFFF",
    "textPrimary": "#6B7280",
    "link": "#6B7280"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Segoe UI",
      "heading": "Segoe UI"
    },
    "fontStacks": {
      "heading": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "60px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#111827",
      "borderColor": "#D1D5DB",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonPrimary": {
      "background": "#EEF2FF",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.cashmere.finance/static/media/cashmerecover.ac8e0ff3.png",
    "favicon": "https://www.cashmere.finance/cashmere.ico",
    "ogImage": null
  }
}
```