Cashfree Payments Brand Identity

A complete profile of Cashfree Payments's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #6933D3
• secondary: #230152
• accent: #6933D3
• background: #FFFFFF
• textPrimary: #240253
• link: #240253

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#6933D3, textColor=#FFFFFF, borderColor=#6933D3, borderRadius=6px, shadow=none
• buttonSecondary: background=#F5B900, textColor=#000000, borderRadius=5.625px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.2) 4px 4px 8px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: businesses and developers in India

Cashfree Payments Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• International Payment Gateway for India | Cashfree Payments
  • Image:
  • Source: https://www.cashfree.com/international-payment-gateway/
• Cashfree Engineering Blog | Insights on Payment Technologies
  • Image:
  • Source: https://www.cashfree.com/blog/category/engineering/
• OCR Revolution: AI-Powered Lending for Microfinance in Bharat
  • Image:
  • Source: https://www.cashfree.com/blog/ocr-revolution-ai-powered-lending-part-1/
• How Affiliate Marketing Works: The Complete Breakdown
  • Image:
  • Source: https://www.cashfree.com/blog/how-affiliate-marketing-works-complete-breakdown/

Working with these fonts

Not found on Google Fonts? Follow these instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and navigate pages (some weights may only load on specific routes).
4. Right-click on each captured font URL to download the file locally.
5. Copy the matching @font-face declarations from the CSS.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "DM Sans",
   "role": "heading"
  },
  {
   "family": "Termina Demi",
   "role": "display"
  }
 ],
 "colors": {
  "primary": "#6933D3",
  "secondary": "#230152",
  "accent": "#6933D3",
  "background": "#FFFFFF",
  "textPrimary": "#240253",
  "link": "#240253"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "DM Sans"
  },
  "fontStacks": {
   "heading": [
    "DM Sans",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "58px",
   "h2": "33px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#6933D3",
   "textColor": "#FFFFFF",
   "borderColor": "#6933D3",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#F5B900",
   "textColor": "#000000",
   "borderRadius": "5.625px",
   "borderRadiusCorners": {
    "topLeft": "5.625px",
    "topRight": "5.625px",
    "bottomRight": "5.625px",
    "bottomLeft": "5.625px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.2) 4px 4px 8px 0px"
  }
 },
 "images": {
  "logo": "https://cashfreelogo.cashfree.com/website/landings/homepage/cashfreeLogo.png",
  "favicon": "https://www.cashfree.com/favicon-32x32.png?v=fb222cf11b916a91e62984185dc9cd9b",
  "ogImage": "https://cashfreelogo.cashfree.com/cf-og.png",
  "logoHref": "/",
  "logoAlt": "cashfree"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "businesses and developers in India"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}