Cashfree Payments Brand Identity

A complete profile of Cashfree Payments's visual system — colors, typography, components, and personality — extracted from https://www.cashfree.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.cashfree.com/.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

UI Components

Live previews rendered using Cashfree Payments's actual button styles.

Button Primary

• Background: #6933D3
• Text Color: #FFFFFF
• Border Color: #6933D3
• Border Radius: 6px
• Shadow: none

Button Secondary

• Background: #F5B900
• Text Color: #000000
• Border Radius: 5.625px
• Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.2) 4px 4px 8px 0px

Brand Personality

Tone: professional
Energy: medium
Audience: businesses and developers in India

Cashfree Payments Brand in the Wild

Image: framerusercontent.com
Source: cashfree.com

Image: i0.wp.com
Source: cashfree.com

Image: i0.wp.com
Source: cashfree.com

Frequently Asked Questions

What is Cashfree Payments's primary brand color?
Cashfree Payments's primary brand color is #6933D3. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Cashfree Payments use?
Cashfree Payments uses Inter for body text and DM Sans for headings. Fonts were detected on https://www.cashfree.com/ as part of their live design system.

Does Cashfree Payments use a light or dark theme?
Cashfree Payments's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Cashfree Payments's logo?
Cashfree Payments's logo is available directly on their site (https://www.cashfree.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.cashfree.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Cashfree Payments.

Methodology

Brand data on this page was extracted from https://www.cashfree.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Cashfree Payments.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "DM Sans",
      "role": "heading"
    },
    {
      "family": "Termina Demi",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#6933D3",
    "secondary": "#230152",
    "accent": "#6933D3",
    "background": "#FFFFFF",
    "textPrimary": "#240253",
    "link": "#240253"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "58px",
      "h2": "33px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#6933D3",
      "textColor": "#FFFFFF",
      "borderColor": "#6933D3",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F5B900",
      "textColor": "#000000",
      "borderRadius": "5.625px",
      "borderRadiusCorners": {
        "topLeft": "5.625px",
        "topRight": "5.625px",
        "bottomRight": "5.625px",
        "bottomLeft": "5.625px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.2) 4px 4px 8px 0px"
    }
  },
  "images": {
    "logo": "https://cashfreelogo.cashfree.com/website/landings/homepage/cashfreeLogo.png",
    "favicon": "https://www.cashfree.com/favicon-32x32.png?v=fb222cf11b916a91e62984185dc9cd9b",
    "ogImage": "https://cashfreelogo.cashfree.com/cf-og.png",
    "logoHref": "/",
    "logoAlt": "cashfree"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and developers in India"
  },
  "designSystem": {
    "framework": "tailwind"
  }
}