# Cashfree Payments Brand Identity

A complete profile of **Cashfree Payments**'s visual system — colors, typography, components, and personality — extracted from https://www.cashfree.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/cashfree-payments
- Machine-readable JSON: https://characterquilt.com/branding/cashfree-payments.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6933D3 |
| Accent | #6933D3 |
| Body Font | Inter |
| Heading Font | DM Sans |

## Color Palette

- primary: #6933D3
- secondary: #230152
- accent: #6933D3
- background: #FFFFFF
- textPrimary: #240253
- link: #240253

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#6933D3, textColor=#FFFFFF, borderColor=#6933D3, borderRadius=6px, shadow=none
- buttonSecondary: background=#F5B900, textColor=#000000, borderRadius=5.625px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.2) 4px 4px 8px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses and developers in India

## Cashfree Payments Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **International Payment Gateway for India | Cashfree Payments**  
  - Image:   
  - Source: [International Payment Gateway](https://www.cashfree.com/international-payment-gateway/)  
- **Cashfree Engineering Blog | Insights on Payment Technologies**  
  - Image:   
  - Source: [Engineering Blog](https://www.cashfree.com/blog/category/engineering/)  
- **OCR Revolution: AI-Powered Lending for Microfinance in Bharat**  
  - Image:   
  - Source: [OCR Revolution Blog](https://www.cashfree.com/blog/ocr-revolution-ai-powered-lending-part-1/)  
- **Cashfree Engineering Blog | Insights on Payment Technologies**  
  - Image:   
  - Source: [Engineering Blog](https://www.cashfree.com/blog/category/engineering/)  
- **How Affiliate Marketing Works: The Complete Breakdown**  
  - Image:   
  - Source: [Affiliate Marketing Blog](https://www.cashfree.com/blog/how-affiliate-marketing-works-complete-breakdown/)  
- **Cashfree Engineering Blog | Insights on Payment Technologies**  
  - Image:   
  - Source: [Engineering Blog](https://www.cashfree.com/blog/category/engineering/)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.