Cashboard Brand Identity

A complete profile of Cashboard's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1C3631
• secondary: #0000EE
• accent: #2C915E
• background: #FFFFFF
• textPrimary: #2C915E
• link: #2C915E

Typography

• primary: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans
• heading: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans

Visual Assets

• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#2C915E, textColor=#0000EE, borderRadius=10px, shadow=rgba(0, 0, 0, 0.07) 0px 0.602187px 1.80656px -1.25px, rgba(0, 0, 0, 0.063) 0px 2.28853px 6.8656px -2.5px, rgba(0, 0, 0, 0.024) 0px 10px 30px -3.75px

Brand Personality

Tone: professional · Energy: medium · Audience: financial professionals

Cashboard Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Cashboard | Your last FP&A hire
  • Image:
  • Source: https://cashboard.co/
• Cashboard | Your last FP&A hire
  • Image:
  • Source: https://cashboard.co/
• Cashboard | Your last FP&A hire
  • Image:
  • Source: https://cashboard.co/
• Cashboard | Your last FP&A hire
  • Image:
  • Source: https://cashboard.co/
• Cashboard | Your last FP&A hire
  • Image:
  • Source: https://cashboard.co/
• Cashboard | Your last FP&A hire
  • Image:
  • Source: https://cashboard.co/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Instrument Sans",
   "role": "body"
  },
  {
   "family": "Open Sauce One",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#1C3631",
  "secondary": "#0000EE",
  "accent": "#2C915E",
  "background": "#FFFFFF",
  "textPrimary": "#2C915E",
  "link": "#2C915E"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Instrument Sans",
   "heading": "Instrument Sans"
  },
  "fontStacks": {
   "heading": [
    "Instrument Sans",
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Open Sauce One",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "90px",
   "h2": "54px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "10px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#2C915E",
   "textColor": "#0000EE",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "rgba(0, 0, 0, 0.07) 0px 0.602187px 1.80656px -1.25px, rgba(0, 0, 0, 0.063) 0px 2.28853px 6.8656px -2.5px, rgba(0, 0, 0, 0.024) 0px 10px 30px -3.75px"
  }
 },
 "images": {
  "favicon": "https://framerusercontent.com/images/ZaP586rhUlzp2fOI7gtXk8EYxk.png",
  "ogImage": "https://framerusercontent.com/images/KLHNb9Oj0b8YYIXdZdDvQeMGYk.png"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "financial professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}