Cashboard Brand Identity

A complete profile of Cashboard's visual system — colors, typography, components, and personality — extracted from https://www.cashboard.co. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/cashboard
• Machine-readable JSON: https://characterquilt.com/branding/cashboard.json

Quick Facts

Color Palette

• primary: #1C3631
• secondary: #0000EE
• accent: #2C915E
• background: #FFFFFF
• textPrimary: #2C915E
• link: #2C915E

Typography

• primary: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans
• heading: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans

Visual Assets

• Favicon: https://framerusercontent.com/images/ZaP586rhUlzp2fOI7gtXk8EYxk.png
• Social card (og:image): https://framerusercontent.com/images/KLHNb9Oj0b8YYIXdZdDvQeMGYk.png

UI Components

• buttonPrimary: background=#2C915E, textColor=#0000EE, borderRadius=10px, shadow=rgba(0, 0, 0, 0.07) 0px 0.602187px 1.80656px -1.25px, rgba(0, 0, 0, 0.063) 0px 2.28853px 6.8656px -2.5px, rgba(0, 0, 0, 0.024) 0px 10px 30px -3.75px

Brand Personality

Tone: professional · Energy: medium · Audience: financial professionals

Cashboard Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Cashboard | Your last FP&A hire
  • Image: https://framerusercontent.com/images/35g2FkB5ZgdcBq1MqVBdvkI4uLI.png?width=3960&height=2234
  • Source: https://cashboard.co/
• Cashboard | Your last FP&A hire
  • Image: https://framerusercontent.com/images/Sv8WdfxZ36OsO265gS45UwXoSE.png?width=2400&height=1776
  • Source: https://cashboard.co/
• Cashboard | Your last FP&A hire
  • Image: https://framerusercontent.com/images/3AXGsjEr6uVdBG9qsdpHTFPITY.png?width=2400&height=1776
  • Source: https://cashboard.co/
• Cashboard | Your last FP&A hire
  • Image: https://framerusercontent.com/images/ircVkgByjv80xYKP1kY19FVSh7k.png?width=2400&height=1776
  • Source: https://cashboard.co/
• Cashboard | Your last FP&A hire
  • Image: https://framerusercontent.com/images/oBbWjxJMo8ogMp94NnKx00qb7MI.png?width=2400&height=1776
  • Source: https://cashboard.co/
• Cashboard | Your last FP&A hire
  • Image: https://framerusercontent.com/images/cNR7msCELDjzD9mOc8ROGCAa0.png?width=1752&height=1668
  • Source: https://cashboard.co/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.