llms.txt

Cash Flow Portal Brand Identity

A complete profile of Cash Flow Portal's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #155ABF
Accent #155ABF
Body Font Inter
Heading Font Inter

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: investment managers and financial professionals

Cash Flow Portal Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Here are general instructions if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 }
],
 "colors": {
 "primary": "#155ABF",
 "secondary": "#FF4D4F",
 "accent": "#155ABF",
 "background": "#FFFFFF",
 "textPrimary": "#3F4258",
 "link": "#3F4258"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Inter"
 },
 "fontStacks": {
 "heading": [
 "Inter",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Oxygen",
 "Ubuntu",
 "Cantarell",
 "Fira Sans",
 "Droid Sans",
 "Helvetica Neue",
 "sans-serif"
 ],
 "body": [
 "Inter",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Oxygen",
 "Ubuntu",
 "Cantarell",
 "Fira Sans",
 "Droid Sans",
 "Helvetica Neue",
 "sans-serif"
 ],
 "paragraph": [
 "Inter"
 ]
 },
 "fontSizes": {
 "h1": "62px",
 "h2": "38px",
 "body": "14px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "2px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#155ABF",
 "textColor": "#FFFFFF",
 "borderColor": "#155ABF",
 "borderRadius": "10px",
 "borderRadiusCorners": {
 "topLeft": "10px",
 "topRight": "10px",
 "bottomRight": "10px",
 "bottomLeft": "10px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#15181D",
 "borderColor": "#C5C5C7",
 "borderRadius": "6px",
 "borderRadiusCorners": {
 "topLeft": "6px",
 "topRight": "6px",
 "bottomRight": "6px",
 "bottomLeft": "6px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://www.cashflowportal.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo-cashflow-dark.653a3dfc.png&w=1200&q=75",
 "favicon": "https://www.cashflowportal.com/favicon.ico",
 "ogImage": null,
 "logoHref": "/",
 "logoAlt": "Cash Flow Portal logo"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 1,
 "reasoning": "Selected #1 because it is visible, matches the brand name 'Cash Flow Portal', and links to the homepage, making it the primary brand logo.",
 "confidence": 0.9,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Create free account",
 "reasoning": "Button #0 'Create free account' is the primary CTA due to its vibrant blue background (#155ABF), which is the brand color, and its action-oriented text encouraging user engagement."
 },
 "secondary": {
 "index": 4,
 "text": "Schedule a demo",
 "reasoning": "Button #4 'Schedule a demo' is selected as secondary because it has a different background color (#FFFFFF) and offers a less immediate action compared to the primary CTA."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "investment managers and financial professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 1,
 "selectedLogoReasoning": "Selected #1 because it is visible, matches the brand name 'Cash Flow Portal', and links to the homepage, making it the primary brand logo.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}